Networking and Waste

“Half my advertising budget is wasted; the problem is that I don’t know which half.” - John Wanamaker

Waste - paying to promote your product to people who don't need it - is the single biggest expense in marketing. Even in networking.

How often have you attended networking events where there were more people trying to sell you something than there were people who want to buy your product? And how much did it cost you in time, money and opportunity to listen to their pitches?

With all the marketing options available today, you can easily waste your entire marketing budget. And quickly go out of business.

If you want to maximize your Marketing ROI, you have to eliminate waste from the start.