Networking verse online job hunting
Mark Healy
Career coach plus Workplace integration courses for Graduates needing to start their career
Here are some of my insights that offer a contrast between the traditional online job application process and the more proactive, personalised approach of networking.
By focusing on the efficiency and effectiveness of dedicating 1-2 hours per person within your network compared to the often fruitless task of sending hundreds of online applications over several months, we can outline a more strategic and potentially rewarding job search strategy for graduates. Here's how the two approaches compare:
Online Application Process
- Approach: Graduates typically send out 100-200 (or more) applications over a 4-month period, hoping to secure a job.
- Time Investment: This method can consume considerable amounts of time in preparing resumes, customising cover letters, and filling out application forms for each position.
- Outcome: The response rate is typically very low, with many applicants not receiving any feedback. The process is highly competitive, and applicants may not stand out among the hundreds of other candidates.
- Efficiency: Given the high volume of applications and low response rate, this approach is often extremely inefficient, with many candidates waiting up to a year or more to find employment.
Networking Approach
- Approach: Networking involves connecting with 50-60 companies and having in-depth discussions with about six key individuals within those organisations, dedicating approximately 1-2 hours per meeting. You wont reach all 50-60 people, but typically around 10-20 % will engage with you.
- Time Investment: This focused approach requires roughly 12 hours of meaningful conversation spread over a month, allowing for the establishment of trust and rapport.
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- Outcome: Networking leads to a deeper understanding between the job seeker and potential employers, providing insights into company culture, specific job roles, and the industry at large. This mutual understanding can lead to job offers that are more aligned with the candidate's skills and career aspirations.
- Efficiency: By concentrating efforts on building relationships with a select group of professionals, candidates can significantly shorten the job search process, often securing a position within a month.
Strategic Advantages of Networking Over Online Applications
- Personal Connection: Networking allows candidates to make a memorable impression through personal interaction, which is often lost in the online application process.
- Understanding Employer Needs: Direct conversations provide insight into what employers truly value, beyond the basic qualifications listed in a job posting.
- Mutual Benefit: Networking is a two-way street where both parties can explore potential collaboration opportunities, making it more than just a job hunt.
- Increased Visibility: Being referred by someone within the network can significantly increase a candidate's chances of being considered for a role, as referrals often bypass the standard application process.
Conclusion
While the online application process has its place in the job search ecosystem, networking offers a more direct and human-centered approach to career development.
For graduates, dedicating time to build and engage with a professional network can yield faster and more tailored job opportunities, highlighting the importance of interpersonal skills and industry engagement in their career strategy.