Is networking part of your business plan?

Commercial real estate brokerage is a people business. The more people you meet, the more business you will do.

Knowing who your ideal clients are and where they spend time is a great way to develop more business. We call it networking, and it is a skill well worth developing.

Prospective clients have both front doors and side doors. The front doors are usually triple locked.

Networking events allow brokers to meet prospects where the side door is open. There are many places to network, and when done well, it will provide a great source of new business.

Fortunately, LinkedIn profiles can tell you where your prospects go and what types of events they are likely to attend. Many attend civic, charitable, and industry education events and tradeshows, just to name a few. They often belong to community service organizations.??

Networking is the starting point to creating relationships of trust with your ideal clients.

Successful brokers make networking a habit. They get out of the dugout and meet people. They know how to engage with them and have a process to follow up regularly. The endgame always is to become the trusted advisor to multiple high lifetime value clients.