Networking: A Must-Do

Sales has a painfully beautiful acronym: ABC, which stands for “always be closing.” It’s a simple idea — a salesperson should always try to get the job done, aka close the sale, in each interaction.

Over the past few years, another acronym has emerged: ABN, which stands for “always be networking.”

Unfortunately, networking has become a four-letter word. But it doesn’t have to be that way. Think of a time when you met new people and enjoyed it — maybe your first day of college or a new job. That was networking.

We now live in an economy where no job is truly safe, regardless of title or role. You may feel you’re in a linchpin position, only to discover that this “sure thing” isn’t as secure as you thought. ABN isn’t just a nice idea; it’s a must-do.