Networking for Introverts

In a world geared for extroverts, it is difficult to build your business through networking for introverted business owners. For extroverts, yes, I am one, we get our energy from being around other people. For introverts, it’s the opposite, drained from large groups, they recharge through alone time. According to Susan Cain, author of “Quiet - The Power of Introverts in a World that Can’t Stop Talking,” introverts thrive on planning. Here are a few tips for introverts to thrive and build their networks. 

Make a Plan – In Jennifer Kahnweiler, PhD’s book, “Quiet Influence,” she recommends planning to effect influence. Setting small goals as part of your plan can make networking less intimidating. For example, make the goal to meet three people and then give yourself permission to leave afterwards. Believe it or not, you do not need to meet everyone in the room. Another goal might be to talk to one person with a specific name. 

Find Someone Alone – Introverts unite! Look for your fellow introvert who may be standing alone and go talk to them. Use conversation starters such as “what do you like to do for fun?”. Not all relationship building has to start with business.

Look for Croissants - Strategy consultant and professional speaker, Dorie Clark recommends looking for group conversations in the shape of a croissant, that is with an opening, versus a bagel, closed to others. This allows the introvert to join the conversation without fear of interruption.

Conversation Not Soliloquy – A conversation is much like tennis. In other words, each player gets a turn to hit the ball. By asking questions to the other parties, you allow them to feel heard and respected. In addition, by asking questions, it alleviates the introvert from having to speak.

These are few suggestions of many ideas for the more introverted among us, or even a tired extrovert. Networking is about building relationships and quite honestly, introverts typically tend to be better listeners, thus making them better at building relationships. Bottom line, introverts, find what works for you, have fun and remember, you do not have to talk to everyone in the room.

Ventola Mediation builds its business on referrals from trusted advisors, like you. Likewise, we enjoy referring others. If you would like an introduction to a referral partner, please feel free to contact me.

Special thanks to Mariah Ehlert for her contributions to this article.

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Gina Ventola is Practice Manager for Ventola Mediation. She has worked in the legal industry for over 25 years as a paralegal, office administration and technology. When not attending networking events, she enjoys spending time with her favorite attorney and husband, Sam, and their family along with volunteering in her community.