Networking for a Brand Is Like Fuel for a Vehicle?

Yes, that's right. Networking for a brand is like fuel for a vehicle.

However, networking is a gradual process. Having the right connection matters in a massive way. Building relationships on LinkedIn is an interesting but challenging task. It's a journey.

Why do I say it's challenging?

Here's the reason why it's challenging. The way you approach a person and connect with him/her and also, what you say initially makes an impact. Try to add value, appreciate and study the connection well.

What You Should Not Do?

Never sell a product or a service at the outset, what you should do is build the relationship and get to know the pain points of the person and get in to his shoes. If you are looking for a career switch, you may take a different approach. Then, it's better to say how you can add value to a business entity. Explain why you are needed by an organization.

What happens if you approach in a wrong manner?

You will lose the connection or your image will be tarnished. It's really important that you understand the purpose of using each and every platform. If you use the platforms in a wrong way, you will pay the price. The gravity of it is that its harming your personal brand. I have seen examples of misusing of platforms and people have publicly posted their experiences on these platforms.

Platforms as LinkedIn gives you massive opportunity to connect with diverse professionals across the globe and you can connect with them, learn, share experiences, exchange ideas and ultimately work with them collaboratively.

You should use LinkedIn with a purpose. You should have focus when building your personal brand. Building your network online is all about being the top of mind choice of your prospects.

Whatever you do with your personal brand, "be yourself".

Think of building community on LinkedIn, because it is the greatest community building platform you will find.

Stay with us on the "B Your Brand with Sasanka Dias " Newsletter.

Let's get linked in next week.

Be an Influencer, not an Influenza

Sasanka