Networking 101: Mastering the Basics

This week I was thinking back to my college move-in week. My goal was simple: to meet as many people as possible. I believed that the more people I connected with, the more I would enjoy the next four years. Little did I know that I was acquiring valuable networking skills that I continue to use in my professional life today. Networking is a cornerstone of success in business, let alone in a business development role. However, I understand that some people dread networking, even if they do it routinely. I thought I’d share a few thoughts I had while recollecting that I hope will make networking a more enjoyable and productive experience for you.

Don't Let Fear Hold You Back

One of the toughest challenges in networking is overcoming that initial barrier of fear. It's the mental hurdle that stops us from walking up to someone, extending our hand, and saying, "Hi, my name is..." Often, the thoughts that prevent us from taking that step are lies that keep us from acting. The truth is, most people at networking or social events are feeling the same way you are, and more often than not, you'll receive a warm reception when you bridge that gap.

Somehow, that week of meeting everyone I could gave me the ability to turn off my brain for a second and talk to almost anyone. The potential outcome I saw must’ve been worth potential embarrassment or rejection. The funny thing is, if I was embarrassed or rejected, I don’t remember it now! So, practice overcoming the inclination to stay in your comfort zone. Next time you meet someone new, ignore the lies.

Have a Plan in Place

“What’s your major?” or “Where are you from?” Every conversation probably started with something like that. After you've mustered the courage to approach someone, what's your next move? Having a plan for what to say first can help tremendously. Come prepared with a few conversation starters. Something as simple as "What do you do?" could work. One of my favorites is starting with a compliment. “I like that hat” has turned into having a meal together before. The key is to keep it simple, so you don’t have to think much. You can always delve into deeper topics later in the conversation.

Be Curious and Listen Actively

A common pitfall when meeting new people is oversharing due to nerves or a desire to avoid awkward silences. In fact, this is an area I’m still growing in myself. Instead, embrace curiosity. Ask questions! People enjoy talking about themselves. Studies even show that it gives us the same sensation of pleasure in our brains that food and money do. Does that change your perspective on how you might approach your next conversation? Next time you speak with someone, challenge yourself to ask 2 or 3 follow-up questions when a topic arises. You'll find that you do less of the talking.

You may or may not be naturally inclined to network. The good news is it’s a skill. Like any skill, it can be practiced and honed over time. I’ve found that it’s not merely a skill; it's a valuable tool that can unlock opportunities, build relationships, and drive success. A tool like that is worth a little attention! Every connection you make has the potential to lead to something meaningful—whether it's a deal, a partnership, mentorship, valuable advice, or even a lifelong friendship. I still cherish the friends I met during my first week of college. Here’s to fruitful, and even surprising, opportunities as you network and apply these tips!

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