The Network Revolution: A Major Catalyst Influencing the Intelligence Age
Jeremy Schinzel
ServiceNow Operating Model Strategist | Maximize Value from Your ServiceNow Investment via a value-driven Collaboration, Insights & Orchestration (vCIO) Framework | X: @vCIO_Services #ServiceNow #TheValueNetwork #vCIO
Networks are simply everywhere, due to the interconnected substrate of complex systems. In fact, many call Network Science the fabric of complex systems, enabling the emergence of novel behaviors. Whether it be an economy, business operating model, the human brain, protein interactions, or the Internet – just to name a few. Leveraging this type of connectedness throughout the Network Revolution, our understanding of how the world will work in the Intelligence Age is linked to the disposition of the various complex systems – scale-free networks – and the entangled nature of the interactions. When it comes to responding to higher levels of uncertainty, fast feedback loops need to be developed throughout the informal network of nodes or entities, providing detection of the necessary weak signals – insights that are critical for distributed leadership and decentralized decision-making. The ability to capture insights coming from a human sensor network may be directly linked to employees’ tacit knowledge, which may now become critical inputs to the AI agent adoption process. Adaptation and resiliency, two key principles in Complexity Science, and currently elements influencing our collective entrance into the Post-Knowledge Work Era, simply cannot be easily dismissed when it comes to fending off any business-related existential threats. Principles that apply to personal and organizational contexts, which will only expand and magnify going forward. Other characteristics are emergence and self-organization, elements that are unrecognizable within most legacy organizations.
The network construct alludes to the interconnectedness of the various nodes within any given system, receiving its complex disposition from the vast array of relationships, behaviors, and dynamic interactions taking place between entities, as well as the overall lack of boundaries throughout the open system architecture. Connectedness and entanglement are key ingredients of any Complex Adaptive System (CAS), a representation of every organization on the planet today. Ironically, the disposition of a Legacy Organization feels nearly immutable, rather than that of a living organism; ‘legacy’ inferring operating within a closed system and powered by an unlimited supply of certainty and predictability – neither of which will continue to be afforded to us as we exit the Information Age. It should be noted that every organization is adaptive to a certain degree – they would not have survived the COVID pandemic if they weren’t – but systems change associated with each AI advancement will be indiscriminate and thus increase the required degree of adaptation. An AI-First Strategy highly calibrated for excellence – term coined to refer to both consistency and robustness – simply will not enable the organization to innovate and survive in a post-AGI world. Reliability, traceability, and trustworthiness in the context of building a Large Language Model (LLM) and compound AI system cannot be ignored but ‘wrapping’ it all under the vail of excellence could severely stunt AI enablement throughout the organization.
Hence why we need to embrace uncertainty like never before in human history. Upon examining the potential spectrum of dispositional states of a CAS, it is simply no wonder why so many (70%) digital transformations of the past have been deemed a failure. The only absolute within a CAS is that any intervention (attempt to control, manipulate, or disrupt) will ultimately create unintended consequences of various magnitudes. Today, the challenge comes in the form of reimagining everything – strategies, business models, value chains, value streams, etc. – while business leaders simultaneously question if their existing business is even viable, because of AI – especially when pricing power is lost in any AI impacted industry. Networks are the new competitive advantage; one’s place within the network will be even more critical as AI threats continue to propagate and increase. Will an Ecosystem Leader emerge in the marketplace / industry, enabling value network participants with new AI-powered opportunities or simply disintermediate non-conforming and irrelevant entities?
Networks are everywhere and they matter, perhaps now more than ever.
The good news is that sense-making is now supported by the fact that knowledge is more accessible than ever. What could you make sense of with an entire network of Ph.D. level AI agents (IQ of 130+) and the world’s knowledge available to it? Extracting the desired outcome from an LLM as well as your own private data comes down to the language mechanism and a prompt with the provided context, not the knowledge itself. From there, reasoning takes over, assuming enough compute is available. Modern language model reasoning techniques currently being implemented – and those being researched – are enabling the Intelligence Age, mostly from the historical knowledge. Fine-tuning has never been more feasible and achievable in accordance with novel cognitive architectures, reasoning methods, and the scaling of compute.
The informal network structure of every organization needs to become the primary organizing construct, and managed as a value network to ensure maximum efficiency is achieved when connecting to the necessary entities, like customers. The network is the evolution of a value chain-based approach, a construct that we can use to enable all participants to co-create and orchestrate value together, now of course with the assistance of multi-agent AI systems. In essence, a single value network structure can support internal use cases as well as replace the external concept captured in one's traditional value chain. Building on top of the structure then becomes the exponential growth aspect, establishing network effects and connections to partners as well as the complex problems that will need more discovery and innovation.
The strategic context of an entire network of AI agents being integrated with a value network is going beyond the isolated or disparate approach and determining the optimal placement of network entities. We are no longer limited to restructuring human capital and can now innovate on the placement of our new agentic counterparts. The last part is the new frontier and many software vendors are standing by to offer you what they have envisioned and designed from an agentic AI perspective. Perhaps Do-It-Yourself (DIY) is your preference with one of the agentic frameworks that have been maturing over the past 12-18 months.
In order to build out a much deeper shared understanding and coherence across the entire organization – bridging the gap between technical and business-oriented roles – it is critical to establish ontological views of the environment. Knowledge Management historically has been a big part of describing any system, given that ‘knowledge is king’ within any ordered system; knowledge that can now be found in any Frontier or State of the Art (SOTA) LLM and the subsequent Retrieval Augmented Generation (RAG) technique. Unfortunately, many of the Future of Work contexts – due to their human-centric nature – are associated with a complex system, where ‘context is king’. To achieve a higher level of context, Knowledge Graphs are experiencing a renaissance – specifically within agentic AI – and GraphRAG has become the convergence point for the two approaches supporting an AI-driven application’s responses. Not to mention a plethora of novel RAG techniques that continue to be shared throughout the AI Research Lab community. Essentially, all this collectively means the GenAI adoption journey requires leaders to navigate complexity in any given organization via a critical ‘next right step’ methodology. Innovation happens when the next right step comes into alignment with ‘the next big thing’. Any adjacent possible solutions should be considered. GenAI is definitely one of the biggest next things but unfortunately, it is growing more difficult to imagine a future where AI will simply ‘raise all boats’. There are just too many existential threats and unintended consequences – Second Order Effects – associated with the broadening list of potential AI outcomes.
The good news is that disruption does not immediately move towards destruction, which is a major part of the agency we still possess as humans – but we need the insights and weak signals from the world around us, which simply do not come from the traditional hierarchical structure (top-down or bottom-up). Disintermediation is not a new concept, but it is now being supercharged and accelerated by GenAI. It is not just impacting businesses and their supporting partners; it is also capable of involuntarily removing knowledge workers from a given business or technical process, which eventually will erode their traditional employment arrangements. Hence the speculation on what will happen when specialization is built into language models. It is my assertion that every knowledge worker needs to envision how to proactively decouple the value they deliver from their current employer as part of their personalized, new ways of working.
Lastly, our collective focus not only needs to be Human-centric with an emphasis on radical compassion but also structured around two critical business considerations:
The stability of societies and economies around the world will begin to erode and become reliant upon our collective ability to successfully ‘unwind’ the hyper-specialization entrenched within knowledge work.
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One’s ability to generate revenue will be severely tested the further we get into the Intelligence Age, and certainly as we near the Age of Abundance.
The unwinding implies a slow and methodical process to ensure the probability of unintended consequences from each intervention are addressed appropriately, rather in hast due to the urgency of the situation. The specialization of labor is everywhere, enabling humans to go deeper into a given field of study but with a downside: silos of knowledge and action, which are not ideal within a complex system. Hence why many Organizational Change Management (OCM) experts are clamoring for the removal of silos. They should really be advocating for connecting the silos via the Networked Organization architecture and the Creative Generalists, aka AI Generalists, construct. Specialization will continuously be in competition with every SOTA LLM that gets released, at least until AI improves itself (massive systems change).
Many today will also focus on leveraging GenAI within their future operating model and Future of Work contexts, but unfortunately it will all be for not if revenue falls faster than operating costs. The death spiral could be even worse for publicly traded companies, where even a slight dip in revenue over consecutive quarters is a sign that either the growth story is coming to an end or market share is declining or has fallen off a cliff. This becomes the true meaning of a business-related existential threat from AI and every business will be different given their disposition – adaptation and resiliency being on a spectrum – when business viability begins to erode. Hence why one’s place within a network (industry or market) matters now more than ever.
For Knowledge Workers to become Creative Generalists, capable of leading an entire network of AI agents, either via an internal role or an external one as a freelancer or solopreneur, business leaders must create enabling constraints within their AI-First Working in New Ways Strategy – or simply risk the desired future state not having the appropriate environment to emerge. Therefore, we must supplement our linear thinking with context and interdisciplinary knowledge, not only from human intelligence but also in partnership with machines being implemented to support the AI-First initiatives.
The image above depicts the convergence of networks with the power of AI in a unique Product-Led AI construct, outlined in a blog by Seth Rosenberg from Greylock. When it comes to the Progression of Networks, the author states, “We moved from networks that connect people to algorithms that connect people to content. Now, we’re moving to algorithms that replace people.” The AI-powered Network (middle of image) has a Demand element at the top and a Supply element at the bottom; the question is how quickly do we transition to an AI-only Network construct? One thing is certain, everything must be reimagined through the lens of AI and the impact – positive and negative – it will have on nearly every aspect of our lives. This is where Game Theory begins to be very influential. Game Theory is a branch of mathematics and economics that studies the strategic interactions between rational decision-makers in various situations, aka games.
The authors of the book, Networks, Crowds, and Markets, state “Game theory is concerned with situations in which decision-makers interact with one another, and in which each participant’s satisfaction with the outcome depends not just on his or her own decisions but on the decisions made by everyone.” In other words, Game Theory studies the strategic interactions between agents engaged in relations of cooperation and conflict. It seeks to understand and predict the behavior of individuals, groups, or institutions when they are faced with scenarios involving competition, cooperation, negotiation, or conflict. Every indication is that Game Theory will also involve AI agents in the future. The concept behind the theory is to analyze the games to identify optimal strategies for each player and predict the most likely outcomes. There are two main types of games: cooperative, where players can work together and non-cooperative, requiring players to be independent. A thought experiment from Game Theory is the Prisoner’s Dilemma, involving two?rational agents, each of whom can either cooperate for mutual benefit or betray their partner ("defect") for individual gain. The authors of Networks, Crowds, and Markets, David Easley and Jon Kleinberg, go on to dedicate a chapter on Evolutionary Game Theory, stating “As the name suggests, evolutionary game theory has been applied most widely in the area of evolutionary biology, the domain in which the idea was first articulated by John Maynard Smith and G. R. Price. Evolutionary biology is based on the idea that an organism’s genes largely determine its observable characteristics, and hence its fitness, in a given environment.” Certainly, it has an underpinning to offer the notion that our organizations need to be treated as living organisms. They go on to state, “The key insight of evolutionary game theory is that many behaviors involve the interaction of multiple organisms in a population, and the success of any one of these organisms depends on how its behavior interacts with that of others.”
Attribution & Acknowledgement
This article draws upon the insightful work of the amazing, previously attributed authors and thought leaders who have generously shared their research and ideas. In many cases, I have intentionally included direct quotes to properly attribute their contributions and maintain the integrity of their original thoughts, in the context for which they were stated. While I have taken care to avoid misinterpreting the source material, the conclusions drawn in this article are mine and reflect my current understanding and coherence within an ongoing learning process. As such, I am accountable for any misrepresentations that may arise.
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