Network Marketing Tips: June 3, 2024

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Stupid marketing soundbite took advantage of my addiction

I'm watching late-night infomercials and I end up buying a magic mini-blender. Okay, I bought two of them. It was buy one, get the second one free. Stupid.

But why would a semi-intelligent marketer like me buy these blenders?

A single soundbite. A ten-second moment.

The voiceover said, "You can make cheesy jalapeno hot nacho sauce in only 10 seconds."

Done. I called the number and ordered.

I have an addiction to Mexican food, especially nachos. It only takes a single soundbite, a couple of words, and I will make an instant decision.

Just like our prospects!

Soundbites are magical. Here are examples:

Energy drink

• Makes you feel like you are 16 years old again, but with better judgment.
• You will need speed bumps outside your front door.
• Your grandchildren will complain, "Grandma! Slow down. We can't keep up!"
• Rocket fuel in a can.
• It will take a tranquilizer gun to slow you down at night.

Skincare

• Never look like the older sister.
• Wrinkles give us character but not much else.
• Wrinkles are for prunes, not our faces.
• Avoid looking like a graduate from the Clown School of Makeup.
• Look like a teenager, but without the acne.
• Make your face your best first impression.

Utilities

• Let the sun pay for your electricity bill.
• Mobile phone bills that make sense.
• Stop paying the highest rate on your street.

Business opportunity

• Double your pension in nine months.
• Dream-sucking vampire boss.
• The boss-silencer.
• 3-day weekends forever!

Dieting

• Turns your body into a fat-burning machine.
• Fit into your skinny jeans.
• Fat-buster!

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Brain science tip

We like what is familiar.

We fear what is different.

Try to relate our products and opportunity to something that is familiar in our prospects’ lives. This is why analogies and metaphors work.

An example?

"Do you recommend things you like to others? Yeah, that's what we do."

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How to plant prospecting seeds

While shopping, we chat with the sales clerk, “Getting by on one paycheck is impossible now. I am working on my plan. Hope you have a great plan."

The sales clerk thinks, "Hey, I don't have a plan. I need a plan. My paycheck doesn’t go far enough either.”

Our sales clerk responds, “That is interesting. Tell me about your plan?"

Easy. We are in conversation now.

Or the sales clerk might think, "I need to start planning." We planted the seed. Now we check with the sales clerk from time to time to see how that seed is growing.

Planting seeds means we will always have pre-sold prospects coming to us.

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Help others (It is a nice thing to do.)

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Tom "Big Al" Schreiter