Network Marketing Tips: January 10, 2024

The power of the hook

“Six months ago, I turned … 40. I took off my makeup, stared into the mirror, and stuck my finger inside my biggest facial wrinkle. I asked myself, ‘Is it possible to heal wrinkles from the inside?’”

Prospects with wrinkles will want to read more. They are curious about what happens next.

Opening with a strong hook gets our prospects to stop what they are thinking, and focus on what we are about to say next. That is what we want.

Since human minds can have only one thought at a time, we want our message to be the thought our prospects pay attention to.

Need some prospecting hook examples?

• “Everyone gets bills. But not everyone has to pay those bills. I never knew this.”
• “I was thinking things were looking up, and then 15 seconds later, I got fired!”
• “My high school 40th reunion featured creatures from the wastelands. What happened to the classmates I remembered?”
• “Why did my new co-workers have two puncture marks on their necks?”
• “My neighbor refused to look at me in my lawn chair as he left for work.”

A good way to describe these hooks? They make prospects ask, “What comes next?”

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Can we use hooks for our products?

Yes. Here are some examples.

Skincare products

• I put my face to the test against the kindergarten class.
• I just found out where wrinkles go to die.
• Mom tried three different moisturizers before her fire walk.

Diet products

• Why I put my bathroom scale next to the kitty litter box in the garage.
• My diet support group meets at Pizza Hut.
• Dairy Queen hates me.

Nutrition products

• My doctor twisted his face and said, “You know, dying young is inconvenient.”
• They tested our energy capsule on vampires, and yes, they did keep them up all day.
• My doctor looked up from my cholesterol test and asked, “Do you live in a cheese factory?”

Let’s stop blaming prospects for not being interested. Instead, let’s be more interesting.

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Can full-time losers make it big in a part-time business?”

Yes. All they have to do is follow this chart.

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Closing words we can use

“You can make a decision to start today or you could make a decision not to start today, and keep your life exactly like it is.”

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Please pass on this newsletter to help other network marketers.

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Have a successful week!

Tom "Big Al" Schreiter