Network Marketing Tips: April 30, 2024
How to turn facts into ... emotion!
Fact: “We pay weekly.”
Emotion: “Remember how it felt when you got a raise that showed up in your paycheck? Felt like free money. That is the feeling you get weekly as we deposit money into your bank account.”
Fact: “A second income gives us more financial security.” (Yeah, this one is really boring.)
Emotion: “When you lost your job last year when the company shut down, do you remember how that felt?”
Fact: “Dieting doesn’t work.”
Emotion: “Remember the disappointment and guilt we felt when we stepped on the scales and our weight went up? The frustration from starving and no results?”
Fact: “Utility rates keep going up and up.”
Emotion: “Remember the shock when we saw that big jump in our electricity bills last summer? We felt like we were being taken advantage of and couldn’t do anything about it.”
Fact: “We get paid on the 17th of each month.”
Emotion: “Imagine your family's excitement on the 17th of every month when they ask you, 'Have you checked how much we got yet?'"
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“Shortcuts and hacks.”
1.?When in doubt, tell a story.?Stories are easier for our prospects to process in their minds. It is a natural way for them to learn new things.
2.?Humans like short stories and presentations. They?hate long stories and presentations. Short is always better than long. If prospects want more, they will ask.
3.?Prospects like hearing about our failures.?They find it so interesting.
4.?Give prospects a chance to opt-out of the conversation early. This reduces their stress, and guarantees that we have interested prospects remaining who will listen to us.
5.?Facts push people into the analysis side of the brain. This delays decisions.
6.?Prospects hear facts, but they?feel stories.
7.?Closing happens first, details come second.?Prospects want the big picture first before allocating more time for details.
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8.?Use questions that create doubt when facing hard-core?prejudices and objections.
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My best referral script?
"I am just curious. Could you do me a favor? I am looking for people with this <problem>, who want to fix it. Do you know anyone like that?"
An example?
"I am just curious. Could you do me a favor? I am looking for people who have a full-time job and a part-time job, and want to get rid of one of those jobs. Do you know anyone like that?"
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Finally here!
Here are the details of how to get your copy (including the audiobook, the classic storybook, the ... etc.)
==> One good mini-story could change our lives.
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More tips?
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Help others
Please share these tips with your networking friends.
Tom "Big Al" Schreiter