Networking 101 - The Challenge!

Network, Network, Network – The Challenge!

As I mentioned in a previous article, one of the most important skills in life is the ability to constantly be learning. I would have to say that networking is probably the next most important skill, if not just as important as learning. Regardless of your current professional or personal goals, the ability to effectively network can help you successfully reach your goals sooner. I’m still amazed how many people don’t see the value in networking, so here is the challenge - change things up and get out of your comfort zone by doing the following at your next conference or training event;

·      Sit at a table with people you don’t know.

·      Exchange business cards with 5 people.

·      Learn a few things about those people.

·      Follow up with the people and stay in touch.

·      Continue to build that relationship with them.

It’s that easy and it can really pay off in the future as a “give and take” between both parties many opportunities might develop out of that relationship that you have started to build. It’s also important to remember that networking is a learned skill that takes continuous practice and development. As you get comfortable with your networking skills, continue to develop and offer to speak at an event or attend an event completely unrelated to your current profession. You just never know what opportunities will present themselves, both professionally and personally when you network.  

If you are an entrepreneur or sole practitioner, effective networking can often be the difference between success and failure. In this situation networking really becomes all-consuming and you are essentially promoting yourself and your brand. In this case networking should be where you spend 60-70% of your time and may include 10-15 events per week. This can include everything from trade shows, networking events, seminars and even business lunches. Always approach it with positivity and enthusiasm, a professional dress code, business cards and a wealth of confidence. Most importantly, keep up the momentum and never give up.    

Regardless of your professional or personal goals, networking will help you successfully reach your goals sooner. I would love to hear your networking success stories, challenges or ideas, so please contact me directly anytime. Finally, I encourage you all to make continuous learning and networking a part of your lives and I wish you all the very best in your professional and personal journey.

 Most sincerely,

Steve Wilson