Netizens are not happy with WeChat's new features
Daxue Consulting
We are a China-focused market research firm offering cross-border strategy consulting headquartered in Shanghai.
TRENDING HASHTAG ON CHINESE SOCIAL MEDIA
#WeChat launches group chat message pinning feature#
This week, the tagline?#WeChat launches group chat message pinning feature#?attracted over 460 billion views on Weibo, which is a new function of pinning group chats to the top of WeChat for more convenient access. However, netizens are expressing dissatisfaction as they tend to associate WeChat with nothing more than an app for work. On the other hand, users are proposing other desired features such as the elimination of like notifications and higher resolution images, etc. Despite the less optimistic feedback from users regarding the new feature, WeChat is still the most used social media by Chinese customers, with over 78% of its 1.24 billion users based in China.?
However, this feature may benefit brands that create private traffic groups on WeChat. For example, brands could offer exclusive discounts and benefits to?loyal customers or enhance customer experience by delivering more personalized aftersales services. In the meantime, group chats were highly utilized on WeChat for?group buying during the recent lockdowns?in cities like Shanghai. As a result, the group-buying community can also leverage this new feature by enabling consumers to locate their orders more efficiently, since group buying has gone from rural to mainstream post-2022 lockdowns.
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