- Rapid User Growth: Netflix's ad-supported tier surged from 5 million to 40 million global monthly active users in one year. ????
- Ad-Supported Plan Popularity: Nearly half of new signups choose ad-supported plans where available. ????
- Advertising Partnerships: New partners include Affinity Solutions, iSpotTV, Kantar, Lucid, NCSolutions, and TVision, joining Nielsen, EDO, DoubleVerify, and Integral Ad Science. ????
- Programmatic Advertising Integration: The Trade Desk, Google’s Display & Video 360, and Magnite will join Microsoft as main programmatic partners. ?????
- In-House Ad Tech Platform: Netflix plans to launch its own ad tech platform for better ad buying, insights, and impact measurement. ?????
- User Experience Focus: Netflix prioritizes a superior ad experience through deep consumer research. ????
- Engaged Audience: Ad-supported viewers are younger, with a median age of 37, and spend more time on Netflix compared to other platforms. ???
- High Engagement Metrics: Over 70% watch for more than 10 hours a month, and more than half watch for over 20 hours. ????
- Strong Ad Response: Netflix viewers are twice as likely to respond to ads compared to other streaming services and linear TV. ????
- Rich Content Lineup: New content includes "Squid Game," Jake Paul vs. Mike Tyson boxing match, NFL Christmas Day games, and films like "Happy Gilmore 2" and a new "Beverly Hills Cop." ????
- Cultural Impact: The "Netflix Effect" highlights how Netflix's content becomes major cultural moments, offering unique opportunities for advertisers. ????
- Strategic Advertising Approach: Netflix ensures ads benefit both members and brands by staying ahead of the competition through research. ????
- Future Opportunities: Ad plans and live events open more avenues for advertisers to engage with audiences on and off-screen. ?????
