Netflix vs. TikTok. The Ressa Tessa case
Are you guys watching the 'Who TF did I married' series on TikTok?
That's what I asked my group of class. Just after sending that message I realized I was asking about that the same way I used to do about Game of Thrones a few years ago or with La Mesías a couple of months ago.
The most watched video on TikTok these days. The lenght of the videos, divided in 50 parts, is more than 7 hours. Shorter than the trilogy of The Godfather, less guns but so many plot twists you cannot stop watching.
The phenomenon itself is one of a kind: people are watching this on hair salons, proposals of characters for a potential series are coming and people are uploading videos summarizing the whole story so you do not need to watch it completely.
Why am I surprised? Cause it's a story whose narrative has a maximum of 5 minute, cause it's on TikTok –where I thought I could only see Scandinavian style houses– and cause it's just a lady in different points of her house, car, telling a story. No fanzy locations needed.
This arrives at a time when we think every format has been created, that drama has a lenght of 30-50 min and comedy 20-30 min.
We just needed a woman being honest and having crazy story telling skills.
Stories find their way.