Netflix shares surge 10% on strong tier growth
Netflix's ad-supported tier, launched last November, has garnered nearly 5 million monthly active users, according to executives presenting at the annual upfronts.
The streaming giant aims to attract more customers and diversify its revenue stream amidst growing competition, emphasizing its wide range of programming from popular shows like "Stranger Things" to global hits like "Squid Game."
Netflix also expressed interest in collaborating with advertisers to create innovative ad experiences unique to its digital platform.
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