Netflix and the power of FOMO
Recently, I met someone who watched all the 10 seasons of the hit sitcom F.R.I.E.N.D.S in 2018. We live in the golden age of video content, with Netflix and Prime churning out amazing shows every month! Yet, this person ignored all this high quality content to watch a dated sit-com. On further inquiry, I was told that they did not understand any of the F.R.I.E.N.D.S memes online.
And now, I see a pattern in how Netflix is promoting its content online, especially on Instagram. I could be reading too much into this, but the use of memes and jokes visibly create an "insider" club. There is a clear division of those who have watched a particular show, and those who haven't. And the ensuing FOMO drives more views.
I am trying to rack my brain and figure out how to use this approach for anything other than content. And if I have overthought this :)
Head of Marketing | Ex-Ola, HSBC | Revenue | Brand Marketing | Content | Performance | Social | Growth
6 年Hahhahahaha worked with me for Birdbox, the sheer amount of memes a few meme aggregators on Instagram were pulling out (and funny ones) looked dead cert it was paid for.?