Netflix - Bandersnatch - Are you open to doing a Bandersnatch on your established model in 2019

Interactive, design your own journey's are not new. As a form of entertainment in gaming or reading mystery novels they are a well established process. In TV they are very new and for Black Mirror they are the purest example of how digital living around the customer's exact needs and moments that matter are driving everything. Black Mirror is a series with a specific view of the world. Just look at episode One with the English Prime Minister and a Banksy like prank that is played on him.

Organizations that build all sales and marketing around moments thrive

From our research with Forbes Insights in June 2018 (Digital Genome DNA) in the Global 2000 we validated the thesis from the Wall Street Journal best selling book, The Digital Helix that companies that are now totally focused on a selection of sales moments ( not one or two journeys) as the core of their sales models are 8 times more likely to be at the top end of sales performance than their peers. Bandersnatch is a series of choices a viewer makes from one scene (a moment) to the next. This needs a fundamentally different directing style as the viewer has to be teased or persuaded to choose one direction/next scene or the next. This is the digital world we now all live in and sales and marketing need to be as alert to the moment as the overall arch of a sales journey.

Organizations that build around the customer's portfolios of experiences account for 95% of digital transformation thrivers.

Customers, consumers, viewers have a lot of deep rational for a decision. That statement is no different now than it was 75 years ago. However the instant nature of a digital world means that these rational can be prescient or disappear far quicker than before. The June research showed that 85% of corporations got this idea, but only 30% actually were actively building around that idea. If you are in that 30% then your organization has a 95% chance it is one of the highest performing digitally transforming brands. Marketing needs to manage the whole portfolio of experiences, not just the basic marketing ones to thrive.

Organization that understand what Streams and Themes of data means in a digital world win

Imagine all the data that Netflix is gettin back on this episode. Where people left it, which of many paths they took, etc. These are new forms of insights platforms that require a different set of cognitive and intuitive skills in order to reap the rewards. Netflix has taken an established format and show and looked to experiment to get access to new data and ideas.

As you enter 2019 think about how you can Bandersnatch your business more. Everybody (98.5% of corporate leaders) get that digital transformation is happening everywhere but only 62.% are trying to do something about it and a mere 18% are so committed to the 7 digital DNA components we researched in the book that they can qualify as thriving. We need to re skill the way we handle new opportunities, not just as under graduated but as managers.