A NetElixir and ChatGPT Conversation: How Generative AI Is Disrupting Search

The generative AI chatbot ChatGPT has taken the digital world by storm and can fundamentally change our approach to content and marketing. We’ve entered into a brave new world and, understandably, there are a lot of questions about what ChatGPT means for the digital marketing landscape. NetElixir’s Founder and CEO, Udayan Bose, shares some of his thoughts regarding how generative AIs like ChatGPT are disrupting the search experience. And, to spark conversation that is the crux of ChatGPT’s potential, I’ve asked the chatbox to answer the same questions Udayan discussed.

NetElixir’s viewpoint on ChatGPT is to leverage the AI to generate the first draft, to stand on the shoulders of giants, as it were, to elevate our own ideas.

Read on for the starting conversation of NetElixir and ChatGPT’s perspective on the future of search.

What Is ChatGPT’s Long- and Short-Term Impact On The Paid Search Business?

In the short-term, we now have the foundation of a very smart friend who can help marketers generate content. ChatGPT will not change the need for well-written personalized content or the human element of ingenuity; instead, ChatGPT offers a massive boost in creativity and productivity by elevating the starting point of our idea generation. New creative ideas will be the key differentiating factor for agencies, determined, in part, by how they leverage ChatGPT and other generative AIs to enhance their work.

In the long-term, ChatGPT will have a massive impact on search engine results pages (SERPs). SERP has become very cluttered, feeling like a big shopping mall with ad bombardment and an endless scrollable list of options. ChatGPT can add an important more humanized, more conversational dimension to search.

How Likely Is It That ChatGPT Could Displace Current Search Engines?

It is unlikely that ChatGPT will replace search engines entirely as it only shares one answer. However, its innovation will force SERPs to go through a massive update. In fact, we could see ChatGPT create a brand new conversation funnel alongside the traditional search funnel.

The?New Bing experience?has already integrated ChatGPT into its algorithm for a real-time search function that could enhance the user experience. Google will need to catch up, as Bard’s recent launch has shown, to match the new order that ChatGPT has introduced. However, we don’t know what we don’t know; Google’s response to ChatGPT could add an entirely new dimension to consider and reshape the AI and search conversation once more.

Are you ready for search marketing’s exciting new future? Read our full perspective on the impact of ChatGPT on paid search, Bing's potential, social media channels, and more.