Net zero still high up on the priorities list
Nazeef Idrees
Strategic Customer Success | Key Account Manager | Growth and Retention Specialist.
No, net zero is not the new valuation of some fintech. Despite the economic woes, sustainability is still high on the agenda; businesses large and small are keener than ever to prove their green credentials.
While fintechs may be lighter touches than incumbent financial institutions, and all of the physical infrastructure that comes with them, they can still play an important part. But to do it, we must all be keenly aware of our own emissions as well as those of our customers, partners and suppliers.
Amid the clamour to appear sustainable, there is a danger for fintechs to overcompensate. Greenwashing, where companies exaggerate their eco-friendliness, has the potential to decimate brand reputations and undermine consumer confidence. It’s a practice that has already taken root in many industries, from cosmetics to automotive.
In this month’s issue, we take a look at the source of emissions and how fintech collectively can reduce its impact on the planet. We also have excellent features covering the future of blockchain, the role of community banks, and the growing pains currently being endured by decacorns.
Written by: Joanna England
If you have a story to tell, email me at your?nazeef.rabiu-idrees@bizclikmedia.com?to become a part of the conversation.
Enjoy the Issue,
Nazeef Rabiu Idrees