The Nest Newsletter - Friday 27th January 2023
Launching our eighth new golf website in the past 12 months... ????
Welcome to the latest edition of The Nest, the best way for you to keep abreast with what we've been up to and the most interesting stories from the world of golf over the past few weeks.
First on the tee this week...
After launching our eighth new golf website in the past 12 months, we were delighted that an interview with our founder James Wilkinson about this milestone was one of the most-read articles in Golf Business News last week.
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THE ALBATROSS' NEST
Chasing digital first perfection with a fresh approach to challenge the golf norm
With the PGA Show taking place in Orlando this week, James has been making the most of his time by taking in an NBA game and also getting out on the course at Walt Disney World.
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This most recent tittle-tattle between Rory McIlroy and Patrick Reed is only further fuelling the latest chapter in golf's “increasingly fractious civil war” between LIV Golf and the DP World Tour and PGA Tour. Robert questions whether this sideshow is an altogether positive thing for the sport.
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Before jetting off to sunnier climes, James enjoyed getting out on the course and catching up with Sean Singleton, one of the brains behind the fascinating Unofficial Partner podcast.
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So many clubs James speaks to at the minute have seen their waiting lists evaporate to nothing. It's not surprising, why would golfers bother waiting around unless they're incentivised to do so? Here, he outlines ways to build waiting lists that are worth the paper they're written on.
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...AND THE REST OF THE FLOCK
Keeping you up to speed on the latest news in the world of golf marketing
领英推荐
It was recently announced that IMG has renewed and expanded its long-standing partnership with The R&A to create new commercial opportunities that support their long-term growth and wider strategy.
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With the recent news of LIV finally negotiating a TV deal with The CW Network, Bill Shea from The Athletic explains the ins and outs of the deal and why it may not even matter if nobody decides to watch.
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Also from The Athletic, with the latest big names to join Tiger and Rory's new golf league announced, this article gives you a comprehensive overview of what you need to know about this venture.
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>> ARTICLE: LIV Golf Announces 2023 Schedule, Greg Norman to Take Elevated Role on Executive Team <<
The second season of the Saudi-backed circuit includes 14 events from February through November. Also, despite a tumultuous year, Greg Norman’s role is growing in the LIV organization.
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We were thrilled to see Women & Golf announce the launch of new feature on their website, Golf Course Reviews by women, for women, providing a first of its kind for female golfers across the UK and Ireland.
And the chasing pack...
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TIPS AND TUTORIALS
Pushing the boundaries of what's possible by learning from the best
Artificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.
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There’s now an AI tool for almost every step of marketing. Some basic, some mind-blowing. All designed to save time and money.