The Nest Newsletter - Friday 13th January 2023
6 ESSENTIAL digital trends in sport for 2023...
Welcome to the first edition of The Nest in 2023. We hope that you have all enjoyed a great start to the year.
First on the tee this week...
Looking ahead to the next 12 months, our?founder?James Wilkinson?has put together his 6 essential digital trends in sport for 2023.
From AI (of course), to the downfall of Meta to Web3, here's what he'll be looking out for this year...
━━━━━━━━━━
THE ALBATROSS' NEST
Chasing digital first perfection with a fresh approach to challenge the golf norm
With Netflix releasing the first trailer for their latest ground-breaking behind-the-scenes sports documentary, filmed during golf's most tumultuous year, James outlines 6 reasons why Full Swing could do more for golf than Drive To Survive did for F1.
～～～～～～～～～～
Written in collaboration with one of the world's leading sports podcasts,?Unofficial Partner, in his most recent article?Robert?highlights the key influencers and core platforms which have turned swing tips into engaging digital content.
～～～～～～～～～～
Written in collaboration with one of the world's leading sports podcasts,?Unofficial Partner, in his most recent article?Robert?highlights the key influencers and core platforms which have turned swing tips into engaging digital content.
～～～～～～～～～～
Looking back over the last year, assisting NTTDATA with their Digital and Creative Strategy for their golf activations including The Open, The AIG Women’s Open and the BMWIO was most definitely a highlight.
～～～～～～～～～～
With Callaway and Good Good Golf announcing their exciting new partnership last week,?James?shares his thoughts on why he thinks it's a smart and savvy decision.
━━━━━━━━━━
...AND THE REST OF THE FLOCK
Keeping you up to speed on the latest news in the world of golf marketing
领英推荐
Joe Rogan discusses the ins and outs of the LIV vs PGA debate with an alternative view on everyone's favourite story in golf.
～～～～～～～～～～
In December, The PGA TOUR and GOLF+, the leading VR golf game in the world, announced a long-term deal that makes GOLF+ the “Official Virtual Reality Golf Game of the PGA TOUR.” We're excited to see where this partnership goes next.
～～～～～～～～～～
Towards the end of the year, Scottish golf technology firm Shot Scope has raised ￡2.7 million to build on the success it has achieved in the UK by expanding the global reach of its performance hardware and software.
～～～～～～～～～～
Ahead of the new season and after much planning, we were pleased to see Topgolf open their fourth UK venue in December, their first venue in Scotland, the home of golf.
～～～～～～～～～～
In this BBC Sounds Podcast, Iain Carter explores how the LIV Golf series has divided the men's professional game.
～～～～～～～～～～
Your Golf Travel are rewarding all Group Organisers in January with the launch of our new campaign ‘Unsung Heroes’! Check out their hilarious new video featuring Big Ross & Hatchet Harding.
And the chasing pack...
━━━━━━━━━━
TIPS AND TUTORIALS
Pushing the boundaries of what's possible by learning from the best
Having Looking to up your game on LinkedIn? We enjoyed learning how we can better leverage ChatGPT for genuinely impressive content ideas, hooks, outlines, and more.
～～～～～～～～～～
A well-known figure within the business-influencer space, we found this latest video from Gary Vee very interesting as he outlines some of his thoughts on how to market in 2023.