Neptunus create new look for Masterpiece London
Neptunus, the temporary structure specialist, has reconfigured the layout of the temporary structures on display at Masterpiece London, creating nearly 20 per cent of additional space.
Neptunus has been supplying the infrastructure to Masterpiece London since it was launched in 2010. The new format introduced for this year’s fair, which takes place from June 28 until July 4, has allowed organisers to attract 160 international exhibitors.
Previously the two main exhibition halls spanned 35-metres and 50-metres with the Evolution structures linked to a third smaller Evolution building which formed the fair’s entrance, reception area, security checkpoint, cloakroom and media centre. For 2018 Neptunus has replaced the three structures by creating two roof spans – with the 35-metre hall now extended to a width of 65 metres.
The new layout provides a total of 15,525 square metres of space and has enabled the internal fit-out team to create a new cruciform shape inside the temporary venue. An additional central aisle, running east to west at a right angle to the existing main aisle, has been introduced to help improve the flow of visitors.
April Trasler, managing director of Neptunus, commented: “This new layout demonstrates the amazing flexibility of our Evolution technology. We are able to cut out corners to work around the site space available and any obstacles that may be in the way.
“It is the first time to my knowledge that a structure with one 65m wide roof span has been built for an event in the UK. The challenges have been the same for this year’s event as in previous years. The time to install and remove our equipment has not changed as has the requirement for services such as lighting, air conditioning ducts etc.”
Lucie Kitchener, managing director of Masterpiece London, added: “We are delighted to have worked with Neptunus for the last 8 years, which has helped us physically realise our growing ambitions for the fair. We’re pleased to have been able to increase the number of exhibitors to 160 this year, which we feel is an optimum number for our guests to enjoy the best of international art, design, furniture and jewellery brought together under one roof.”
Neptunus’ technicians worked closely with site-management company 20-20 Events to ensure the historic grounds were protected throughout the build programme.