NEPQ - Jeremy Miner Compared to CRO School (Adem Manderovic & George Coudounaris)
Adem Manderovic
The curriculum on Marketing, Sales & Customer Success - CRO School | 7x Sales Leader | 2x CRO | Podcast Host Better Business Building
CRO School by Adem Manderovic and George Coudounaris and Jeremy Miner’s sales program differ significantly in structure, content, and approach to the sales process. Here’s a breakdown of why CRO School may offer a more comprehensive approach:
1.?Sales Methodology and Full-Funnel Focus:
??Jeremy Miner: Miner’s approach generally emphasizes Neuro-Emotional Persuasion Questions (NEPQ) which focus on conversational techniques designed to reduce resistance and build trust in sales conversations. His training is strong on tactical objection handling and emotional engagement.
??CRO School: Adem and George’s program takes a broader view of sales and revenue generation through their “closed-circuit selling” and “demand marketing.” This approach incorporates not only the sales conversation but also customer journey mapping, demand generation, and CRO tactics that impact the entire sales funnel.
2.?Demand Marketing and Growth Strategy:
??Jeremy Miner: Miner’s program tends to zero in on the sales interaction without extensive emphasis on the role of marketing or demand generation, which are critical for modern, digitally-native businesses.
??CRO School: By contrast, Manderovic and Coudounaris take an MBA-style approach that dives into demand marketing, brand building, and inbound strategies that create a fuller, top-to-bottom strategy to drive leads and conversions. This holistic approach prepares participants for complex, multi-channel selling environments.
3.?Target Audience and Application:
??Jeremy Miner: His program is popular among individual sales professionals and teams looking to master direct selling skills, particularly in industries that rely on traditional selling (e.g., door-to-door, insurance).
??CRO School: It’s positioned more for business leaders, founders, and senior sales/marketing professionals who need to build scalable, systematic revenue processes. The focus on full-funnel and cross-functional alignment means participants gain skills that are applicable beyond immediate sales, which is ideal for scaling organizations.
4.?Educational Depth and Style:
??Jeremy Miner: Offers a focused curriculum around NEPQ and similar tactical sales techniques. The learning style is direct and designed for fast application, but it’s not as multi-dimensional as a business-style curriculum.
??CRO School: Mimicking an MBA approach, the curriculum covers strategy in depth across various facets (marketing, sales ops, analytics), catering to professionals who want both strategic insight and operational know-how.
In summary, CRO School’s program is comprehensive and designed for strategic, scalable growth through closed-circuit selling and demand marketing. It’s more attuned to the needs of senior roles and complex organizational environments, while Jeremy Miner’s program is effective for direct sales skill-building but lacks CRO School’s strategic breadth.
Additionally worthy to note :
Chat GPT, has determined the following are the Top 10 Global Full Funnel Programs.
1.?CRO School by Adem Manderovic and George Coudounaris
??Focus: Full-funnel approach with closed-circuit selling and demand marketing.
2.?Revenue Collective (now Pavilion) CRO School
??Focus: Designed specifically for senior executives to develop revenue strategies, focusing on go-to-market (GTM), sales, marketing, and customer success.
3.?Winning by Design: Revenue Architecture
??Focus: SaaS and recurring revenue models, covering GTM, sales, customer success, and growth strategies.
4.?Sales Impact Academy: CRO Pathway
??Focus: Comprehensive CRO pathway focusing on skills for modern revenue leaders, including demand generation, GTM, and team management.
5.?Force Management: Command of the Message & Command of the Sale
??Focus: Sales messaging and methodology training aimed at high-level revenue growth strategy, ideal for CROs.
6.?Sandler Training — Executive Sales Leadership Program
??Focus: Sales leadership training for revenue leaders, with a focus on building scalable sales processes.
7.?HubSpot Academy — Revenue Operations Certification
??Focus: Revenue operations, covering systems and process alignment across marketing, sales, and customer service.
8.?Reforge — Revenue Leadership
??Focus: Advanced strategic revenue growth, designed for CROs and senior leaders in tech.
9.?Cornell University — Executive Online Program in Revenue Growth
??Focus: Executive-level online course on revenue growth covering strategic sales, marketing, and product alignment.
10.?Thrive Global CRO Accelerator
??Focus: CRO-focused program developed by Thrive Global for holistic revenue strategy and leadership development.
The future of marketing, sales & customer success is fundamental connective actions across the funnel, and the guard rails to get there.
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Founder@ Shapers | Bringing Marketing & Sales Onto The Same Team
2 周His background is also suuuuper shady unlike you lads who are honourable operators!
The curriculum on Marketing, Sales & Customer Success - CRO School | 7x Sales Leader | 2x CRO | Podcast Host Better Business Building
2 周With other universities mentioned at the bottom of this article would an alliance with The Wharton School & @ Harvard University just make sense…
The curriculum on Marketing, Sales & Customer Success - CRO School | 7x Sales Leader | 2x CRO | Podcast Host Better Business Building
2 周Any requests on comparisons? Is it now, clear the space that we are playing in?
The cornerstone of CRO School, Closed Circuit Selling is a model that emphasizes the seamless integration of different functions involved in revenue generation. It focuses on ensuring that marketing, sales, and customer success teams collaborate effectively throughout the entire customer lifecycle. This helps create a continuous feedback loop that enhances customer satisfaction and retention, ultimately leading to increased lifetime value.