Neo Financial Review: What You Need to Know About the Fastest-Growing Canadian Neobank

Whether you are looking for a new credit card, bank account, or investment management service, you may have come across Neo Financial, one of Canada’s best neobanks. As a fintech company, Neo Financial is able to save a lot of money on operating costs in comparison to traditional brick-and-mortar banks, which in turn leads to better rates and rewards for customers.

But since neobanks are not as well known as traditional big Canadian banks, it is all the more important to check that a company is trustworthy —?and that they offer competitive rates — before opening an account. Here’s everything you need to know in our complete Neo Financial Review.

Is Neo Financial legit?

In terms of legitimacy, Neo Financial is in the clear. Rather than creating their financial products from scratch, they generally partner with larger, reputable, and regulated institutions. For instance, their online bank account product is provided by Concentra Bank, a CDIC-insured institution, which means that your deposits are legally insured up to $100,000 in the event that Neo Financial (or Concentra) shuts down.

Likewise, their investment accounts are managed by CI Investment Services (CIIS), which is regulated by the Investment Industry Regulatory Organization of Canada (IIROC). While Neo does provide its own mortgage brokerage service in-house, Neo Mortgage is licensed in all Canadian provinces except Manitoba, Prince Edward Island, and Quebec. Although, their licenses are allegedly pending in the remaining provinces.

Of course, it is also important to ensure that you choose financial products which offer competitive rates, whether that translates to low fees or impressive rewards. Fortunately, Neo Financial has a pretty strong product roster. However, their products do have a couple of drawbacks, so it is best to do some research before opening any accounts.?

Neo Credit

Occasional users may opt to avoid a monthly fee and enjoy a 4% cash back rate when shopping at Neo partners, whereas heavier shoppers may decide to pay a little extra and enjoy 5% or 6% cash back at partnered businesses. Regardless of tier, all cardholders receive 1% cashback elsewhere. Some businesses may also offer higher one-time cash back rates.?

However, even if the rewards are impressive, the Neo Credit is not for everyone. If you typically carry a balance, you may be better off with a low-interest credit card: the Neo Credit’s annual interest rates range between 19.99-26.99% for purchases and 22.99-28.99% for cash advances.

Neo Secured Credit

If you have a poor credit score, the Neo Secured Credit is an excellent tool to rebuild your credit profile. The card requires an upfront deposit but comes with a wide range of perks: there are no monthly fees, approval is guaranteed, Neo only requires a minimum deposit of $50, and the application does not involve a credit check (which would otherwise count against your credit score for 1-2 years). Plus, the Neo Secured Credit is one of the few secured credit cards that offers rewards.?

The Neo Secured Credit’s rewards structure is relatively similar to a standard Neo Credit. Notably, cardholders receive cashback and reward bonuses. Exact cashback rates vary by business, but Neo promises to ensure that your monthly cashback is always at least 0.5% of your statement, up to $50.

Also, cardholders can pay a small monthly fee to fall under a higher cashback tier. However, borrowers should still make an effort to pay the card off in full each month: in the event that they carry a balance, the annual purchase rate is between 19.99%-24.99%. Cash advances have an annual interest rate of 22.99-26.99%.

Despite the card’s many perks, there is a major caveat to the Neo Secured Credit: Neo does not currently report to Equifax, one of Canada’s two credit bureaus. However, Neo Financial is now reporting live secured card transactions to TransUnion and all previous transactional history has been retroactively captured. While the card can help to improve your TransUnion credit history, your Equifax profile will not be affected.?

Hudson’s Bay Mastercard

In addition to their own Neo Cards, Neo has also partnered with Hudson’s Bay to create the department store’s latest Mastercard. Cardholders will be able to earn 2 Hudson’s Bay loyalty points per dollar spent at the retailer.

Plus, they will qualify for increased cashback when shopping at Neo partners and can add on Rewards Bundles to make the card more flexible (more on the Bundles below). Like Neo’s other credit cards, the Hudson’s Bay Mastercard has an annual interest rate of 19.99-24.99% for purchases and 22.99-26.99% for cash advances.?

Rewards Bundles

At first glance, the Neo Card perks may not seem too impressive. After all, it isn’t too hard to find a no-fee credit card with better perks. However, Neo also allows customers to add on Rewards Bundles, which can increase cashback across certain categories, provide insurance, and allow users to access partnered subscriptions (for example, their wellness-themed bundle provides access to online workouts).?

In theory, Rewards Bundles can allow you to customize your Neo Card precisely to your liking. However, there are a few drawbacks. These bundles can cost a pretty penny, ranging from $1.99-9.99/month ($47.76-$239.76 per year).

Likewise, some of these benefits fall short—it is frustrating that you have to pay extra to receive 1.25% cashback on takeout purchases or qualify for travel insurance, especially when some cards offer the same (or better) perks for a lower monthly fee. Ultimately though, if you are willing to do the math, you may be able to find a Neo Card tier and Rewards Bundle combination that is worth it given your own personal financial situation.?

Neo Insights

While it might seem tedious to track every single purchase to make sure that your Rewards Bundles are worth it, Neo offers a helpful tool that will streamline the process. All purchases made on your Neo Card are tracked according to the category under the Neo Insights tab, which even offers a month-by-month graph to help monitor your spending over time. While you can use external software to replicate the tracking with a non-Neo credit card, the feature is nevertheless convenient and can even help to cut down on unnecessary spending.

Building credit (or not)

Unfortunately, while Neo’s credit cards are highly customizable, they have a major drawback: they are not always ideal for those seeking to improve their credit score. Neo Financial does not currently report repayment history to Equifax, but they do report to TransUnion. In other words, if you open a Neo Card in hopes of increasing your credit score, months of careful repayment will not budge your score as calculated through Equifax’s model.

If you are in a position where your credit score is so low that you will not qualify for most credit cards, the Neo Secured Card may still be of some help. After all, some positive credit history on your TransUnion profile is better than none at all.

However, if you want to build credit and qualify for a card that will report your payment history to both Equifax and TransUnion, you would likely be better off avoiding Neo’s offerings (just keep in mind that most credit cards will request a hard credit pull when processing your application). If you are unsure of where to start, check out our list of credit cards ideal for rebuilding credit.

This article is the shortened version of an article originally published on Hardbacon.ca by Arthur Dubois under the title "Neo Financial Review: What You Need to Know About the Fastest-Growing Canadian Neobank".