Nelio Content Marketing Plan III – Training
This is the third post in our series about the strategic and marketing plan for Nelio Content. If you missed the previous two, go and read them right now—you’ll learn about how the idea came to be and the goals we set for this new product.
Nobody is born trained. And no entrepreneur knew what he needed to know to create his first company. Why am I saying this? Well, in our case we didn’t know much about marketing—we are PhDs in computer science with a strong technological background, not marketing specialists. This is a problem, for we must understand how marketing works, if we aim to create a successful business.
There is lots of very interesting information on marketing written by professionals with extensive experience in the matter. In fact, the big problem is that there is a brutal level of infoxication (another word I like, by the way). I.e., there is such an information overload that you don’t know where to start.
So in this post I’ll try to tell you what to us has been most useful to achieve “the minimum requirements” that we need, in the order in which I would have liked to learn it.