Nelio Content Marketing Plan I - The Idea
If you read our post on the decision of whether or not to merge our blogs, you already know a little about our future projects.
Now, I've started to write a series of posts in which I’d like to share Nelio’s strategic and marketing plan for the launch of our new product, Nelio Content. I really believe this series is of your interest, since learning what others do and how they do it is always beneficial. So, for example, if you’re part of a startup team that starts a development project from scratch, you’ll learn how we do things, learn from it, and possibly avoid the same mistakes we may do. Or if you’re a marketing expert, reading what I tell you will let you see how a startup like ours (with limited resources; we are just 3 members and not marketing experts) is able to put into practice what we learn from the articles you or your peers publish.
On the first post of the series, you'll find more details about our startup and how the idea for creating the new product came about.