Neil Patel Can Teach You the Power of Consistency

The formula the most influential digital marketer in the world used that transcends marketing altogether

The frustrating part about finding out how a person achieved epic results in a particular field is that all you normally get is a shortened highlight reel that explains nothing. You’re left wondering:

How many days did it take?

What resources did they use?

What was every book they read?

Which people helped them achieve the result?

You can rarely get to the bottom of their results, and so it’s hard to be inspired, let alone mimic, what they’ve done. Well, Neil Patel, one of the most well-known marketers in the world, left behind a trail of breadcrumbs for us.

An ex-employee of Uber, Vaibhav Sisinty, took Neil Patel’s phenomenal results on YouTube and broke them down for us to understand. In what you’re about to read, you’ll see the power of consistency and how you can utilize it in your field to produce results that are uncommon.

Much of what Neil has done has been similar to my own strategy for both LinkedIn and Medium. Here we go.

The Patel Formula

Neil Patel’s YouTube channel is just three years old.

Considering YouTube rose to fame and mass adoption in the early 2000s after Google purchased the platform, you could say young Neil is a little late to the party. Do you think that stopped him? Of course not. He used consistency to beat the fact that he was late to the game.

Neil has created a total of 497 videos to date. Those 497 videos add up to 44 hours of video.

Vaibhav Sisinty, who has made a lot of video content himself, worked out roughly what it would take to produce one of Neil’s videos.

• Script/Topic Selection: 20 mins.
• The average time to record a video: 20 mins.
• Video editing: 30 mins.
• Thumbnail and copy (video description): 10 mins.

The total time spent to create each video is between 60–90 mins.

Average views per video: 30,000 ( total of 11.4M views / 364 )

Now, I hate maths but stick with me. Vaibhav worked out that Neil spent about 15 hours a month creating his YouTube videos. 15 hours x 60 mins = 900 minutes a month.

900 minutes a month divided by 30 days = 15 minutes per day.

Each of Neil’s YouTube videos has been repurposed on other platforms, such as Facebook, LinkedIn, and Instagram. This makes the total views of his videos somewhere above 50M. If that doesn’t leave you speechless, I don’t know what will.

Just 15 Minutes Per Day

It took Neil around 15 minutes a day to produce his results on YouTube. Now, you might think he’s some sort of marketing god or internet guru, but when you break it down, Neil is a pretty average guy.

This is not just a marketing story to inspire you. The age-old advice goes:

“A foolish consistency is the hobgoblin of little minds” — Ralph Waldo Emerson

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently” — Tony Robbins

The results you’re looking for are found in the one 15-minute habit you commit to every day. It’s one habit practiced daily that makes all the difference.

Whether you want to be a marketing expert like Mr. Patel or you’re trying to be a writer and release your first novel, it’s not as hard as you might think. By chunking down your goal into small tasks you do consistently within a short space of time, your results can look incredible.

I started my career using a similar formula. Every day I committed to writing one thing: an email, social media post, and blog article. It wasn’t the specific output from writing; it was the consistency. By starting small, I eventually built that daily writing habit from 15 minutes to more than 20 hours per week spent locked away writing my hopes and dreams into reality.

Even if you never do more than 15 minutes a day, it’s possible based on Neil’s results to still produce a tangible outcome you can be proud of.

A Thought to Ponder

So what if everything you wanted for your life wasn’t as difficult as you thought? Maybe all those fantasies you have of a better life aren’t so impossible after all.

Producing phenomenal results can look beyond your reach until you understand what it takes. Obviously, it’s not going to be easy, but it is achievable. You can put in the work if you choose to. The trouble is it’s going to take longer than you expect. Our impatience is sometimes the biggest inhibitor of our progress.

We’re so hell-bent on getting what we want that we forget what it takes to get it — or we pretend we don’t know and blame external forces. You’re responsible, and that’s both a blessing and a curse.

You can take charge and commit the 15 minutes a day. Let’s face it; you probably spend more than that looking at your phone and scrolling through other people’s dreams.

I want you to ponder what I’ve just said. Think about it carefully and look at Neil’s formula. After seeing his formula, I re-read it several times to make sure it made sense to me. No matter how many times I looked at it, 15 minutes and consistency was all it took.

Whether you want to be a leader in marketing or simply improve your life, it all starts with consistency. Take a leaf out of Neil’s playbook.

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