NEGOTIATION SKILLS

???? ?????????????????????? ?????? ?????????? ?????????????

??Negotiation is a critical part of everyday life, and many people focus on the price during a negotiation. However, price is only one of the many components of the value portion. To be a successful negotiator, you must understand the difference between price and value. The deal objectives of a negotiation are the ???????????????????? ????????(AB),????????? ????????(RB), ???????? ???? ?????????????????? ??????????????????(ZOPA), ?????? ?????? ???????? ?????????????????????? ???? ???????????????????? ??????????????????(BATNA).

???????? ????????????????,suppose you are negotiating a salary increase with your boss. Your AB is the ideal??salary you would like to receive, and your RB is the minimum salary you are willing to accept. The ZOPA is the range between your RB and your boss's AB, where you can come to a potential agreement. Finally, your BATNA is the best alternative you have if you cannot reach an agreement, such as finding?? another job.

???????????????? ?? ?????????????????? ?????? ???????????????????? ???????????????????? Base can help you work harder, think more creatively, and find value to achieve your??goals. Research has shown that negotiators who enter a negotiation with an optimistic AB tend to achieve better results in the end. However, setting the Aspiration Base too high can be counterproductive. It may lead to distributive behaviors from the other side, resulting in failure to reach an agreement.

??Knowing when to walk away from a negotiation is crucial to avoid staying in the negotiation beyond the point where it is??reasonable. This point is known as the Real Base. ?????? ????????????????,suppose you are negotiating a business deal with a potential partner. If the Real Base is not clearly defined, you may end up making concessions that you may regret later.??

??The ???????? ???? ?????????????????? ?????????????????? is the area in a negotiation where you can come to a potential agreement. Outside of the ZOPA, there is no possibility of coming to an agreement. For example, suppose you are negotiating a car purchase with a??dealer. Your ZOPA is the range between the highest price you are willing to pay and the lowest price the dealer is willing to accept.

??The ???????? ?????????????????????? ???? ???????????????????? ???????????????????is the course of action you might take if the negotiation fails to reach an agreement. For instance, if you are negotiating a salary??increase with your boss, your BATNA could be finding another job that pays you what you want. Knowing your BATNA is crucial as it is the key and driving power behind your negotiation.

??In a negotiation, framing is a form of cognitive bias that can affect the outcome. Framing is related to anchoring, which describes the human tendency to rely too heavily on the first offer when making decisions. ?????? ?????? ?? ?????????????????????? ???? ???????????? ?????? ???????? ?????? ???????? ???? ???????? ????????-???????????? ???? ????????-??????????????. ?????? ??????????????, ???? ?????? ?????? ?????????????????????? ?? ???????????????? ????????,your counterpart may overreact to a perceived loss when they might react more positively to the same situation if it is framed as a perceived gain.

ISHLEEN KAUR

LinkedIn Guide to Creating

#ishleenkaur #linkedinforcreators #negotiationskills #negotiation #AB #RB #ZOPA #BATNA #positive #agreement #creative #optimistic #???????????????????????? #decisions #linkedin