NEGEV DIRECT CORONA VIRUS UPDATES

We're Open For Business

At Negev Direct we're taking the Corona virus seriously. We have some of our staff at the office as usual. We are following the Israeli government's latest requirements of no gatherings of 2 of more people. We also have staff working from home to help you with all your direct mail and email fundraising needs.  

What does this mean for me?

We know these are difficult, not normal times and we want you to know that we're here for you.

Here are a few ideas for our client navigating the Corona virus and the Jewish fundraising world right now:

Stay in touch with your current donors and continue to reach out to new donors.

We've seen situations beyond most of our control before. 2008 and the market crashes come to mind. Some Jewish non-profits made the mistake of cutting direct mail and fundraising efforts completely. Not only does this stop the flow of donors in it's tracks but it has ramifications beyond the next few fundraising cycles. If you stop mailing now, your list will atrit and you'll have less names to rent or exchange with. The donor cycle breaks down and takes many, many years to recover fully if at all. We suggest learning from past crises and to continue your organisation's fundraising efforts.  

Keep your content relevant to current events

If you're a hospital for example, let donors know how you're contributing to helping with the Corona virus directly. If you're a Jewish organization that is not health related, how are you helping in these challenging times? Are you supporting organiztions that are on the front lines? Have you created new programs to address the world's current needs? Let people know what you're doing to help, how specifically you're helping and what your program plans for the short term are.

Take away points

This virus will not last forever. How should you plan for fundraising in the next few months? Similar to the process of how you make smart financial decisions. Don't let emotions that are telling you to run away quickly dictate your fundraising efforts during the Corona virus. Stopping fundraising is a short sighted decision that will have long term negative consequences. In fact, you have the attention of current and prospective donors now more that ever. Don't miss this opportunity to connect with them in a meaningful and relevant ways.

Please reach out to Negev Direct if you have any questions or concerns. We're here for you to help make sure you get through these difficult times. By making smart, well informed decisions with your short and long term fundraising goals in mind we'll get through this stronger than ever.

 The Negev Direct Marketing Team,

Chana, David & Yoav