Negative Marketing

Negative marketing is a technique that involves Lowering down business competitors and putting up a bad light on them . This is often used by big companies and businesses to make their product look better in the year of competition and in the knowledge of the consumers The marketing technique involves unfair practices . Sometimes big brands use these techniques to put back the?products on limelight. Negative marketing is the best way for competitors to put on the products at the market. it not only helps in supporting gains but also in claiming the trust of the consumers and consumers being more attractive towards the policies and gaining more knowledge about the company buy the products of the desired company. The companies who become a part of the negative marketing they try to use negative way and overshadow their competitors. It?can have?positive impact on your overall strategy. Use negative marketing to identify not to attract create bond with audience and to boost your products which small efforts and small ways you can be a more efficient and effective marketer!

Examples: Health ads use negative consequences to motivate behavior changes or product and purchases. Showing that fast foods are bad for your health ,the?advertisers show the negative consequences of eating fast foods.

The Ministry of Information and Broadcasting banned this Lux Cosy commercial, calling it “indecent, vulgar, and suggestive.”

This latest Paytm ad, features Sachin Tendulkar shows a little boy being slapped.

The ad for Amul's 'Wuhan Se Yahaan' deemed for being insensitive

Jawed Habib’s ad for his salon, which depicted Indian gods, When it comes to religion on television and in print, our society isn’t exactly tolerant.

Written By: Mehak Yadav