It Needs to be a Populist Marketing Manifesto
Ok, so I have managed to snare myself a prime presenting slot at this years Mumbrella360 conference. I've also managed to come up with the splendid idea of talking about how we can "Make Marketing Great Again" and the ever reliable format of 7 main points.
I swear I do have my tentative points in place but before I unveil my radical vision in the style of The Donald I wanted to openly solicit suggestions from my LinkedIn contacts and colleagues.
If you could wave your magic marketing wand and fix or remove or improve one aspect of the way marketing is currenty done in 2017 - what would it be?
I'm going to use your sage input (if I get any) to quantitatively assess what is top of mind of most marketers but also hope that some of you come up with shit I had not thought of. In that latter instance I will pay open homage to you at Mumbrella and send you a cap.
So.... How would you specifically make marketing great again?
Marketer, Content Strategist, Musician/Composer, Audio Illustrator
7 年I would want ethics to be more center to the marketers quest, and for there to be a stronger line between the wonderful work marketers do on behalf of brands and marketplace exchanges (ads targeted to well researched demographics, hyper-segmentation) - and what possible effects their work is having on larger social communities, democracies, and human culture. Moreover, I think marketers need to be more aware of keeping the marketplace free of possible "bad hombres" which could use all the skillsets and tools of marketing and advertising and take the whole marketplace down. What responsibility do marketers have ethically as we head into a more connected world, and the marketplace becomes not just a part of your day, but is seamlessly integrated into your life? If it's about profit - the answer is easy - but I see a huge opportunity for businesses who have strong ethics to take a leading position in a neo-liberal economy where anyone will do anything for a buck.
I have managed brands for over 19 years in different companies translating them in assets to achieve sustained financial growth.
7 年You will never stop surprising me Mark !!.. I think we should stop asking agencies to do everything for us. Also, we brands should be treated as the most valuable asset again.. from Mexico
Event wizard. People person. Culture geek.
7 年To make marketing great again everyone should understand what marketing actually IS: the dynamics and mechanisms of value exchange. It is not a communication channel that is just one of its mediums. I would make Marketing a core high school subject so all people understand this... especially consumers, future managers and board members. Thanks Mark I look forward to getting my plug at Mumbrella! Meg
Doing more work for same pay? | Micromanaged? | Skills being commoditzed? | Feeling under-utilized? | It's Time To Find Your Calling
7 年Bring back these things: neck ties for men, closed plan offices, drinking, smoking and naps during work hours.
Brand Consultant - Strategieberaterin
7 年Hi Mark, I would be very happy if people learn to unpack the buzzwords and overcome short-termism as well as being ready to dig for the REAL problems.