A Need for Speed

A Need for Speed

Three Strikes, You’re Out

True story, my mom put a secret speedometer on my sister’s car when she was 17.

Three speeding tickets and a threat from her car insurance agent later, she had no other choice.

And even though my sister didn’t (initially) know about this device, it did it’s job!

Somehow, my sister explained, our mom had called her EVERY single time she had been speeding at least 8 mph over the speeding limit.

At first, my sister had no idea how she knew – mother’s intuition, she thought.

With each phone call came new consequences, so my sister learned that she had no other choice but to accept my mom’s supernatural all-knowing mind and stop speeding.

Now, what if my sister had known about the speedometer since the beginning, and also knew that consequences came along with every “speed violation” captured on the device?

Would her behavior have changed? Knowing her and her social life, that’s an immediate yes.

I tell this story, because many of you are having the similar issues with your fleets…. Frequency of losses, year-after-year increases on your auto liability, and a lack of adherence to your safety policies.

What if you could accomplish something similar to what my mom accomplished with my sister, but with your entire fleet of trucks?

With the advent of truck telematics, a remarkable transformation is taking place.


If it worked for my mom, it could work for you too

Telematics systems integrate various technologies such as GPS, vehicle sensors, and communication devices to gather and analyze real-time data on trucks and their drivers.

This invaluable information enables companies to enhance their risk management practices and bolster safety on the roads.

So, how do telematics actually prevent accidents?

  1. Real-time Monitoring and Driver Behavior Analysis: Telematics systems provide trucking companies with real-time insights into driver behavior, including speeding, harsh braking, and aggressive maneuvers. By closely monitoring these metrics, fleet managers can identify risky behaviors and take proactive measures to address them. This could involve driver training programs, coaching, or implementing incentive schemes to promote safer driving practices.
  2. Geofencing and Route Optimization: Telematics allows companies to define virtual boundaries or geofences for their vehicles. By monitoring vehicle movement within designated areas, fleet managers can ensure drivers adhere to pre-approved routes, avoiding accident-prone or restricted zones. Additionally, route optimization features help reduce unnecessary mileage, optimize fuel consumption, and minimize driver fatigue, all of which contribute to safer driving conditions.
  3. Maintenance and Diagnostics: Telematics systems enable real-time monitoring of a truck’s mechanical condition and provide alerts for potential maintenance issues. Timely maintenance reduces the chances of unexpected breakdowns, which can be dangerous on the road. By ensuring that trucks are in optimal condition, companies can mitigate the risks associated with faulty equipment and improve overall road safety.

Let's Talk ROI

Some of you may feel that you have a cultural issue that cannot be overcome and it wouldn't be worth the investment.

Your losses are so frequent that you feel out of control and it's too difficult to undo the damage.

But that is simply not the case.

The impact of truck telematics on risk management and insurance programs cannot be overstated.

Let’s explore a few key advantages:

  1. Accurate Risk Assessment: Telematics data allows insurance providers to assess risk accurately and tailor their policies accordingly. By analyzing driver behavior, vehicle conditions, and historical performance, insurers can offer more personalized coverage options, rewarding safer driving practices and reducing premiums for low-risk vehicles. This fosters a mutually beneficial relationship between trucking companies and insurers, encouraging the adoption of telematics technology.
  2. Claims Processing and Investigations: In the unfortunate event of an accident, telematics data plays a crucial role in claims processing and investigations. Real-time data, including vehicle speed, location, and driver behavior leading up to the incident, provides valuable insights for determining liability and assessing damages. This helps streamline the claims process, ensuring a fair and efficient resolution.
  3. Proactive Risk Mitigation: Telematics empowers trucking companies to proactively manage risks by identifying potential hazards and taking preventive actions. With access to comprehensive data, fleet managers can implement targeted training programs, establish safety protocols, and address emerging trends to reduce the likelihood of accidents. This not only enhances road safety but also strengthens the company’s risk management framework, leading to improved insurance programs.

Telematics are truly a game-changer, offering immense potential to prevent losses and enhance risk management practices.

By harnessing the power of real-time data, companies can improve driver behavior, optimize routes, ensure timely maintenance, and strengthen their insurance programs.

Embracing this technology not only benefits individual trucking companies but also contributes to the overall safety of our roads.

If you are interested in learning more about telematics, or are curious who my favorite providers are, please don’t hesitate to reach out!


[email protected]

214-226-2809

Andy Neary

We help insurance professionals turn reach and relevancy into revenue.

1 年

Madison Urtso LOVE the consistency!

Kate Kennedy

Vice President at Truist Bank

1 年

Love this Madison! Great insights and effective solutions to keep your risks in check! ?

Ashton Esparza

Business Insurance Advisor

1 年

So many great points in here to keep top of mind!!

要查看或添加评论,请登录

Madison Baker的更多文章

  • Lions and Tigers and Litigation Funding, Oh My

    Lions and Tigers and Litigation Funding, Oh My

    For CFOs and risk managers, navigating the legal landscape has always been complex. But the rise of litigation funding…

    7 条评论
  • Could Your Business Survive an Active Shooter Event?

    Could Your Business Survive an Active Shooter Event?

    In light of the recent tragic active shooter event at President Trump’s rally in Pennsylvania, many business owners are…

    8 条评论
  • Caution: This Newsletter Might Save Your Life

    Caution: This Newsletter Might Save Your Life

    A Revolution in Breast Cancer Screening Having worked in the insurance industry for the last decade, I have had the…

    16 条评论
  • Insurance is a Scam

    Insurance is a Scam

    “Insurance is a scam.” One of my client’s sons lamented to me in our pre-renewal strategy meeting.

    14 条评论
  • Beyond Binary: Why Insurance Brokers Will Prevail in an AI World

    Beyond Binary: Why Insurance Brokers Will Prevail in an AI World

    There is no doubt about it, Artificial Intelligence continues to reshape the way in which we do business today. Data…

    9 条评论
  • Everything is Bigger in Texas - Including the Insurance Rates

    Everything is Bigger in Texas - Including the Insurance Rates

    Navigating through Texas can feel like running a gauntlet. From the challenges posed by unpredictable weather — such as…

    6 条评论
  • Riskonomics - Calculating Your True Cost of Risk

    Riskonomics - Calculating Your True Cost of Risk

    Selling insurance isn’t easy. It’s the one thing you are forced to buy, that you inevitably get punished for using.

    5 条评论
  • The Road Less Risky

    The Road Less Risky

    Did you know that car accidents are the number one source of workplace fatalities? In today's dynamic business…

    2 条评论
  • Protecting you from Wind, Hail, and a Zombie Apocalypse

    Protecting you from Wind, Hail, and a Zombie Apocalypse

    Did you know there was insurance for a zombie apocalypse? Just kidding, but if there ever was, I could see the risk…

    2 条评论
  • Insurance for Sleeping at Night?

    Insurance for Sleeping at Night?

    Have you ever woken up in the middle of the night worrying about an existing outstanding receivable? The customer says…

    10 条评论

社区洞察

其他会员也浏览了