need sales? read on.........

Did you know?

70% of all B2B buying decisions are taken to solve a problem!

And, likely, your Customers have enormous problems right now, thanks to covid.

In fact, you can bet that every one of your Accounts has two burning challenges ~

1.      Cut expenses, at all costs

2.      Recover lost sales, at all costs

Therefore, you need to work out a covid-killer strategy that touches one or both these seemingly insurmountable problems currently being faced by your existing Customers.

Attack lines & grow baskets, even though volumes may be reduced, it will be temporary!

Do that & they will never forget ~ you will be their saviour, from this time forth.

Next………………….

Remember too, that we are all creatures of habit. We generally hate change!

It takes a trigger event to shake their habit tree…………………………………

So, what is a trigger event?

Something that happens to disrupt the normal routine of a Customer. And we can certainly assume that they are facing the biggest disrupting event of their lives right now!

When a Customers is facing such challenges, it is the very easiest opportunity to completely shatter old habits & create nw.

This makes a prospecting opportunity at such a time to be paramount in your sales strategy ~ you will never have Prospects at your mercy like this again.

Sounds tough, but it is the reality…………………….

And the strategy to adopt?

Why, easy………….

Just as your existing Accounts are facing the two major concerns of slashing costs & rebuilding revenue, so too are Prospects.

Formulate a similar strategy, as you have done for your existing Clients.

Only with a Prospect, they will not be in any frame of mind to meet new suppliers. To combat this resistance your opening line must be irresistible!

It will need to hit the spot immediately, & to gain their interest. The object of this first impression is to simply excite them enough for them to want to hear more…………………….

More of the unique solution/s you indicate that will resolve their seemingly impossible challenges, which they are battling with. 

And once you have their full attention, DO NOT move onto the solution; NO!

Share the OUTCOME/s; the benefits that they will enjoy, from the solution/s you will provide.

Quantify it, preferably in monetary terms.

Now you have their full & unswerving attention.

Only at this point, do you bring out you solution, bit by bit…………………..

Imagine you are feeding ducks at the lake!

They pant for more as you feed them, just one morsel at a time…………………….

It is in such terrible times that the best Sales professional shine & prosper.

Be sure that it is you!

Happy selling!

Need any help?

Simply call us ~ BizGro has assisted numerous companies build sales, even in these difficult times!