Need for regulation! How offshore gambling and betting sites continue as Indian online gaming industry suffers

“Government is an art, not a science, and an adventure, not a planned itinerary,” Donald Creighton, a Canadian historian, once said. Creighton could not have been more correct. Part of the art is the creation of regulations which would aid in the sustenance of industry and adventure is all about implementing those and seeing the industry navigate its way around. Yet in India, the online gaming industry currently remain unregulated with a lack of policy.

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86% Indians say that brand’s inclusion influences their purchasing decisions, reveals Kantar report

The recent Brand Inclusion Index 2024 by Kantar revealed that 75% of consumers’ purchasing decisions are influenced by a brand’s diversity and inclusion. 86% Indians feel that diversity, equity, and inclusion are vital while choosing a brand.?

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Netcore Cloud’s Mahesh Narayanan on AI, customer experience and E-commerce challenges

Marketing automation is the new beast in town, from what is understood, both marketers, platforms and agencies are trying to tame it. One way is through various solutions which marketers can deploy with the aid of martech companies. From personalised email, safe storage of user data to targeted marketing, besides using WhatsApp to create a seamless experience of customer service, are some of the steps marketers can undertake.

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India box office grosses over Rs 5,000 crore in H1 2024, Kalki 2898 AD leads with 15% share, Ormax Media report reveals

The first half of 2024 at the India box office closed with a gross of just over Rs 5,000 crore, a modest 3% increase compared to the same period in 2023, as per the report by Ormax Media titled ‘The India Box Office Report : Jan-Jun 2024’. This growth, while indicative of a recovering market, underscores the challenges still facing the industry. Kalki 2898 AD has dominated the box office, contributing 15% to the overall earnings. The reliance on a single film to boost figures highlights a broader issue: the uneven performance across the industry.

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Regulatory crackdown! SEBI’s complicated relationship with financial influencers?

From what it seems, investments are no longer subjected to just market risk but also to what is popularly known as ‘finfluencers.’ In an effort to curb the rise of these financial influencers or finfluencers, who in the past have been seen misleading consumers, the Securities and Exchange Board of India (SEBI) has approved new guidelines. These new norms regulate misinformation through financial influencers by restricting the association of its regulated entities with any unregistered person. As per industry experts, with this SEBI aims to prevent brokers and mutual funds from associating with unregistered influencers to ensure investors are not misled.

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Technology shifts that are transforming the media industry in 2024

With the advent of the 5G internet and rapid digitisation, the existing broadcasting industry is going through a transformation. In an era where people seem to be opting for OTT platforms over traditional cable connections, broadcast executives are also being forced to innovate and adopt newer technologies. From cloud-based media production, and streamlining AI (artificial intelligence)? integration to audio and video advancements, the professionals are leaving no stone unturned when it comes to reach and retain target audiences. BrandWagon Online takes a look at a few trends in the broadcast industry.?

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Paris 2024 Olympics: Uniting athletes, brands, and the world on a global stage

Unlike events in sports, entertainment, or other domains, these global and national gatherings have become a pivotal stage for brands to capitalise on and gain visibility. The Summer Olympics, a modern iteration of the ancient Games, commenced in 1896 in Athens, Greece. Since then, it has evolved into a premier international event that commands attention and respect from both brands and audiences worldwide. The Olympics heavily rely on sponsorship for crucial funding and resources, offering sponsors unparalleled global visibility and engagement opportunities. However, managing this partnership requires careful alignment of commercial interests with the Games’ core values of athletic excellence and unity.

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Wimbledon’s sponsorship 2024: Beverage dominance and strategic alliances

Wimbledon is said to be one of the most sought-after law tennis tournaments across the globe.? Every year it not only attracts celebrities, royals, and politicians across its courts as attendees, but some of the leading brands end up spending a fortune as sponsors. This year seems to have been no different with Wimbledon attracting an array of brands as the 2024 tournament highlights its appeal to blue-chip sponsors, aiming to emphasise a blend of tradition, innovation, and strategic alignment.

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What made Amazon Prime Day a prime aspect?

Amazon Prime Day is a sale event, held over the duration of two days, exclusively for prime members. The sale offers special discounts up to 80% and is valid across several countries like Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

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IN10 Media Network makes four additions to leadership team

IN10 Media Network recently announced the appointment of four industry professionals to its leadership team. Amarpreet Singh Saini, Manish Soni, and Vinod Rao have been given the title of vice president whereas Dipti Kalwani will serve as the senior vice president of the company.

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