The Need of Mobile Apps in the Political Domain
When you look at the examples of mobile apps being present in the political domain, you will find a limited set of numbers which are known to play a huge part in shaping how political parties are engaging with millions of nationals.
From the iCitizen app to the White House app and the Narendra Modi app, we are being shown a time where mobile apps are going to become a major contributor in how politicians interact and convert millions into voters.
We have enlisted a number of different ways mobile apps are being used in the political domain in this article here - Why Should Political Parties Leverage Mobile Apps.
But to save you some redirections, let us look at the synopsis of how mobile apps can set the revolutionizing stone in the political domain.
A. For Creating Awareness
Politicians need to create awareness about their political agendas and future plans. An app for political action helps create awareness about the upcoming events. The more the people know about the candidate’s intentions, the better opinion they will form.
B. For Passing Message
India’s current PM, Narendra Modi, has his personal app which he uses to send messages to the people of India. With the help of mobile apps, reaching a larger audience becomes possible. Also, mobile apps are connected through the internet which means anyone and everyone can access it.
C. For Fundraising
When Obama launched the first-ever political app, he had a vision of using the app to raise money for campaigns. Many politicians use mobile apps to raise money for a good cause. The public is more than happy to contribute little sums of money for the betterment of the whole. Even a little sum of contribution by a large group of people can result in huge funds. This fund can be put to great use by the politicians.
D. For Engagement
The more supports learn about politicians, the better engagement on the app. When candidates express their honest ideas, believes and encourage supporters to put in their thoughts as well, it makes the candidate look super friendly. Engagement in an app will bring more awareness to the general public.
While these are only ways through which Political industry can benefit from investing in mobile apps, there are a number of others. To know what they are, head on the article linked above.