Need Marketing for your SaaS Company? Here's Where To Start

When it comes to choosing from a long list of marketing agencies for SaaS companies, it helps to understand exactly how they can help drive your business growth.

Just do it.

We all know it’s Nike. We’re all familiar with the swoosh. But how do we know it?

It may be one of the most recognisable taglines in marketing history, but the key here is the word: marketing.

Unless you’re Nike, or Apple, or one of only a handful of huge companies whose branding is as recognisable as their products, you’re going to need sales and marketing.

After all, there’s no point having an industry-leading product if you fail to effectively integrate it with marketing that tells the world about it.

This is especially relevant for SaaS companies.

While Software as a Service may be one of the fastest-growing service-based industries around the world, it’s also a highly competitive space—not least because SaaS providers are generally looking to sell recurring subscriptions to repeat customers, as opposed to making one-off transactions.?

Which means that if you’re a SaaS provider looking to bolster your marketing efforts, it’s important to understand exactly what it is that a marketing or branding agency can do for your business.

Outlining Your Strategies

Before you dive head-first into the world of agencies and branding experts, you’ll need to consider what you’re aiming to get out of the relationship.

At Hunt + Hawk , we offer a broad spectrum of marketing services—from bespoke ad hoc campaigns to full-service monthly VCMO packages.

Agencies like ours will always start by outlining some marketing strategies, which may include helping you define your brand story and brand identity.

We also work hand-in-hand with you to nail down what it is that makes your SaaS offering unique, and use that unique selling point to determine exactly how to position your brand in the marketplace.

One of the ways we do that is by creating a range of marketing collateral aimed to bolster your presence across the digital landscape.

If you’re engaged in Content Marketing and utilising best practice Search Engine Optimisation tactics to drive traffic to your website, you’ll want to keep track of metrics like Total Clicks, Total Impressions, and Average Clickthrough Rate.

Tools like Google Analytics and Google Search Console can help you make data-driven decisions around exactly where to focus your Content Marketing, while a one-stop Customer Relationship Management platform like HubSpot can help organise your contacts, categorise your leads, and keep track of your conversions.

We’re long-time HubSpot users and certified platinum partners.?

We can implement a range of HubSpot solutions into your marketing that help organise your sales funnel, generate leads, and drive conversions.

HubSpot can also help keep track of customer churn and retention—allowing you to make data-driven decisions around where exactly to focus your marketing efforts.

Choosing Your Services

While most agencies will undertake ad hoc projects on a case by case basis, one of the main benefits of engaging an agency with an in-built marketing and sales team like Hunt & Hawk is that it can operate as your very own external marketing team.

That allows your SaaS company to scale up at speed, without the expense of hiring an entire marketing team internally.

Because agencies like ours are already home to an experienced team of graphic designers, marketing strategists, content writers, and sales experts, your business can take advantage of this expertise at a fraction of the cost of hiring for each individual role.

It means you can go from simple things like running Meta ad campaigns, to outsourcing every element of your SaaS marketing with a full-service VCMO package, adjust your budget accordingly, and not have to worry about the considerable expense of hiring an entire team.

Once you’ve selected your agency, they can help with everything from crafting your brand messaging, creating targeted campaigns to generate leads and capture new customers, running your social media accounts, and producing expertly-written and designed creative content.

In short, an external marketing team is designed to handle all your marketing needs.?

They allow you to concentrate on your core business and leave the marketing to a team of qualified professionals.

Measuring Your Success

Look away now if you’re desperate for a quick fix, because effective marketing takes time to implement.?

That’s because the digital landscape is constantly evolving, and what worked last year may not produce the same results 12 months later.

Which means it’s imperative to not only A/B test your marketing, but also to experiment with a range of channels and content types.

The right agencies understand precisely what metrics to track for the growth of your business, and have access to the tools to do precisely that.

Whether it’s lead generation, sales pipelines, customer retention, or community engagement, the right tools can help you keep your finger on the pulse of these metrics and understand what’s working and what isn’t.

It’s here that an all-encompassing Customer Relationship Management platform like HubSpot is so important.

Not only does it track your customers on their journey from their first touchpoint with your brand to their most recent engagement—down to the minute—but it presents the information in a range of user-friendly dashboards, allowing you to monitor trends at a glance and ultimately measure your company’s on-going progress.

As a platinum user, Hunt & Hawk can help implement HubSpot for your business, set up your dashboards, and help you analyse the metrics that guide your success.

Need to Know More About Marketing for Your SaaS Company?

With more businesses than ever embracing new ways of working, the Software as a Service industry was worth an estimated $AU427 billion in 2023 alone.

It’s expected to grow by a further 18% over the next decade, ensuring SaaS companies are now some of the most in-demand service providers anywhere in the world.

Yet the more SaaS companies there are, the more competitors exist in what is already a highly saturated market.?

That means no matter how compelling your SaaS offering is, you’ll need integrated sales and marketing to help you stand out in the marketplace and ultimately win over your customers.

Keen to know more? Drop into my inbox if you’re ready to amplify your marketing.?

We’ve helped countless SaaS clients amplify their marketing and generate results, and we’re home to an in-house team of branding, sales, and marketing experts who can do the same for your business.