Need leads right now? Fast-track your lead gen.

We all know social media is a long game. Consistent posting, engagement, outreach and building relationships in the DMs is ultimately what will grow your pipeline. Only 3% of your audience will be ready to buy at any given moment, so keeping front of mind so that you're the one they reach out to when they're ready is absolutely key.

But here's the thing. Sometimes you don't have the time to play the long game, because your business needs leads in right now. That's where ads come in.

I know - ads are super complicated, expensive and take ages to work right? Best avoid those ??

Let me stop you there.

When you know how to leverage them, ads can be a brilliant way to get your message in front of a much greater number of people in a much shorter amount of time than you can achieve on your organic channels. Their targeting power and reach are unmatched by organic social, and they can be used strategically to achieve your goals faster.

Be aware, though - ads are not a cure-all to fix a business. They work best when you have a service that aligns with the challenges of your audience, and you know exactly who that audience is and how to speak their language.

Let me give you an example.

I few weeks back I ran a free masterclass. I promoted it heavily on LinkedIn in the run-up, which took a big chunk of content creation time and energy. For all kinds of possible reasons, this got me just 2 sign ups.

Simultaneously I ran 3 carefully targeted ads across Facebook and Instagram for a period of 8 days. I spent a total of ￡95.44 and generated 25 leads, which equates to ￡3.82 per lead over the period. On the best performing day leads were coming in at ￡2.02. With more time and testing, I could most likely have got this cost down.

Here's what we can learn from my organic v paid social testing.

1. The current dip in reach on organic social can hinder your efforts to promote events or lead magnets organically. If you have a super-engaged audience, it's possible, but it will take a lot of time and energy to show up sufficiently to cut through the noise.
2. Even if your message deals with your audience's work life, disregarding Meta ads as irrelevant is a mistake. People are still open to content that will benefit their 9-5 when they're casually scrolling Instagram on the bus home. Meta ads are significantly more cost effective than LinkedIn ads, so a 'safer' place to start when budgets are tight.
3. You don't need to spend a fortune or run ads for months on end to get results. You can run them strategically with a specific goal in mind and then refine from there. Drop me a message to up-skill your team on how to set their own ads up.

If you need results yesterday and you feel like you're hitting a brick wall trying to promote your amazing event or value-packed download on the socials, this might just be the best and quickest way to get those leads through the door.

Any questions? Send me a DM, I'd love to hear from you.

See you on the socials,

Alex

You know a newsletter alone isn't going to be the silver bullet to grow your business. Sometimes you need to bring in the big guns, and that's where I come in.

Power Hour

You're busy and you can't be an expert in everything, am I right? That's why I offer Power Hour sessions - it's your chance to pick my brain for a full 60 minutes. We can dive into your digital strategy, analyse your campaign data or brainstorm ways to tackle those pesky marketing challenges. By the time we're done, you're going to have laser-sharp clarity on where to focus your efforts to get the best possible results. Click here to book.

ClientConnect

Now, if you really want to take your lead generation game to the next level, check out my ClientConnect service. It's your one-stop-shop for efficient and effective LinkedIn domination - specifically designed for busy business leaders like you who don't have all day to scroll.I'm talking a bespoke content strategy, an optimised LinkedIn presence, Sales Navigator training - the whole nine yards. Click here to find out more.