Top 5 Social Media News Headlines This Week

LinkedIn Newsletter Opportunity? | Social Media Alter Egos | Social & Google SEO Frenemies | Another Gen Z Report | ROI vs Following

1. LinkedIn Doubles Down on News - When Meta and X Struggle

News publications are not getting much return on traffic to their websites from social media content, but things may change when published on LinkedIn .

Switching from "Creators" to "Professionals" is what LinkedIn looks to do for 2024. News Publications look to reap the benefits of the change, and the trickle-down effect may boost newsletter publishers.

LinkedIn saw a 150% increase in Newsletter publishers, and these voices look to rise to the top as the professional voices ride the algorithmic wave of news publications' newsfeed boosts by the platform.

2. Popular Social Platforms Play Musical Chairs

TikTok is acting like Instagram .

Threads is acting like Meta .

X is acting like Facebook Messenger.

TikTok looks to test out a new "photos" app. Sound familiar?

Threads is launching a new API to allow 3rd party apps to schedule.

Maybe this will improve the content quantity, but probably not the unique quality. User growth still needs to be the #1 priority. Time will tell.

X looks to reveal voice and video calling.

Yawn. As a social media manager, I'm running out of places to put my hats. Anyone else?

3. Social Media Profiles Landing at the Top for Google Search Results

Social media searches have continued to increase their dominance in users' shoppers journey. Google, continuing its smooth ownership, isn't fighting this truth, but using it to their advantage.

4. Instagram Shares 2024 Gen Z Trend Talks - and Nothing's New

Surprise, Surprise, the #Genz #trends for IG

• #fashion
• #beauty
• #wellness (I'm all for healthy people, so this is well deserved to be ranking)
• #socialmedia (I'm biased, but I love this one)
• #finance (This one is actually relevant, cool, and not as predictable)
• #lifestyle
• #celebrities

5. HubSpot Proves ROI does not Equal Audience Growth

Setting goals for social media campaigns, both organic and paid alike, is a must. But you can't have it all. Reach and engagement are two difference goals, with two separate messagings, CTA's, and each offer differentiating values in a piece of content.

HubSpot sheds some light on the top 6 rankings for ROI and audience growth.

Written by

Sean Reed

Social Media Strategist