Need to Know | 2024 Trending Video Styles

Navigate the World of Video Content with Ease & Expertise - Let's Talk & Transform Your Brand! ???

Embarking on the journey of video content and trends can be daunting, but fear not, we're here to demystify it for you. Today, dynamic video content is not just important, it's essential. The ease of creating video content has never been greater, yet many brands falter, squandering time, money, and resources in do-it-yourself ventures.

As 2024 unfolds, we've compiled an essential collection of video styles and marketing trends we’re keeping in sight, and so should you.

Talk to us to implement these trends, we’re curious to hear what you think!

52% of Brands Embrace Product Education Videos ????

As a brand owner in 2024, you're at the forefront of an exciting shift in video marketing. This year, 52% of companies, possibly including yours, are turning their focus to product education videos. Why? Because it's not just about promoting your products anymore. It's about deeply connecting with your prospects by informing and educating them.

Imagine your videos doing more than just showcasing your offerings. They become a platform to engage and empower your audience, helping them make informed decisions. This approach aligns with the increasing consumer demand for content that's both informative and valuable. It's a strategy that transforms your marketing from mere advertisement to a meaningful, educational dialogue with your customers.

Embrace this trend and you're not just selling a product; you're building a more knowledgeable and loyal customer base. This is your chance to lead in creating content that truly resonates and adds value to your customers' lives.

Explainer Videos Skyrocket Engagement: 95% Watch for Insights, Boosting Sales! ????

As a brand owner, it's crucial to recognise the power of high-quality explainer videos in today's market. These videos are not just a tool; they're a game-changer in boosting brand engagement and influencing purchasing decisions. Imagine this: 95% of your potential customers watch explainer videos to understand a product or service better. That's an overwhelming majority seeking clarity and insight before they make a purchase.

By integrating explainer videos into your marketing strategy, you're not just showcasing your offerings; you're enhancing customer interactions and significantly improving your conversion rates. These videos provide a clear, engaging way to explain complex products or services, making it easier for viewers to connect with and understand your brand.

In a market where consumers are bombarded with choices, an explainer video(s) can be the key differentiator. They offer a direct, impactful way to communicate your value proposition and can be the deciding factor in a customer's journey from interest to purchase. So, if you're looking to elevate your brand's presence and effectiveness, leveraging explainer videos is a strategic move you don't want to overlook.

Boost Your Brand with Customer Success Videos! 89% Effectiveness in Influencing Buyer Decisions! ????

This year you're in a unique position to shape how your audience perceives and interacts with your brand. One potent tool at your disposal is customer success videos. These aren't just promotional pieces; they're powerful storytellers that significantly boost your brand's reputation. Data backs this up, showing that brand partnership videos can lead to an impressive 89% effectiveness rate in swaying buyer decisions.

Think about it: nearly nine out of ten viewers can be influenced by these authentic success stories. It's about connecting with your audience on a deeper level, going beyond traditional marketing. These videos offer real-life testimonials that build trust and credibility, setting your brand apart in a market flooded with claims and choices.

So, as you navigate the branding landscape, consider the impact of customer success videos. They're not just content; they're a strategic move to resonate with your audience, enhance your brand's image, and drive meaningful engagement and loyalty.

Yield 144% Jump in Engagement from Day One! ??♂???

As a brand owner, you're always looking for strategies that not only launch your product successfully but also sustain its visibility and impact over time. One key approach to consider is diversifying your video content before your product launches. This isn't just a creative choice; it's a strategic move with proven results. Incorporating a variety of video types can lead to an impressive 144% boost in consumer engagement from the very first day.

Think about the potential of this approach. Different video formats – from explainer videos and testimonials to behind-the-scenes looks and product demos – cater to a wide array of consumer preferences. This variety ensures that your content resonates with a diverse audience, maximising reach and engagement. But the benefits don't stop there.

These videos are more than just tools for a one-time launch; they become evergreen content that continuously supports your brand's visibility. Long after the initial buzz of the product launch, these videos remain relevant, keeping your audience engaged and attracting new customers. They help establish a lasting connection between your brand and its audience, reinforcing brand loyalty and driving ongoing interest.

So, as you plan your product launch, consider the long-term value of a mixed video strategy. It's an investment in not just the immediate success of your product but in the sustained growth and visibility of your brand. In today's competitive market, such an approach could be the difference between a fleeting launch and a lasting legacy.

Go Behind-the-Scenes! Win Over 87% of Consumers for Lasting Loyalty & Connection! ?? ??

Incorporating behind-the-scenes (BTS) videos into your branding strategy can significantly deepen your connection with consumers. In a world where 87% of consumers favor genuine brands, this approach is not just advantageous, it's essential.

BTS content offers a rare peek into the heart of your company, revealing the real stories, people, and dedication behind your products or services. This transparency builds authenticity and trust, key factors in establishing a loyal customer base.

Imagine allowing your audience to witness the creative process, the team's dedication, or the intricate attention to detail in your operations. This isn't just another form of content; it's a powerful tool to connect with your customers on a more personal and emotional level. These authentic, unscripted moments do more than showcase your brand's uniqueness—they cultivate a community of customers who feel a deeper, personal connection to what you offer.

As you plan your marketing initiatives, consider the potent impact of BTS videos. They are an effective way to resonate with the majority of consumers seeking authenticity, thereby enhancing loyalty and forging a stronger, more meaningful connection with your brand.

Got a question or curious??Send me a DM on LinkedIn to chat. ????

As a brand marketer, you understand the importance of high-quality video content that resonates with your audience but are managing a multitude of responsibilities.

JJW STUDIO offers impactful video production services designed for seamless collaboration and exceptional quality.

We fuse aesthetics and storytelling in your video content—a winning combination that engages your audience no matter where they are.

Our mighty boutique team ensures efficient, value-driven results, allowing us to bring your creative strategies to life effortlessly while you focus on driving your goals forward.