Need ideas for expanding the reach of our event's promotion?
Do these challenges sound familiar: GDPR depleted data, stagnant database, slumping pre-reg, over-reliance on emails, and unengaged exhibitors?
Many event organisers find themselves stuck with at least one of these throughout their show cycle.
There is an alternative way for you to expand your event's promotion - working with your speakers, sponsors and exhibitors (SSE). Here are three reasons why:
1. They have their own networks of potential attendees
Encouraging your SSE to promote their respective involvement their own clients, prospects, colleagues and staff will extend the reach of your marketing campaign well beyond your own database at a minimal cost. Plus this extended reach comes with the added benefit of your event being recommended by a third party.
2. They can provide exclusive content for your event
Many Sponsors and Exhibitors in particular are likely to have topical presentations, white papers, and thought leadership pieces they are wiling to share in order to increase their visibility with your audience. These content pieces can increase engagement levels and also the credibility of your show, providing evidence of the expertise involved.?
3. They can help create a more engaging event experience
Exhibitors, sponsors and speakers engaged with the pre-show promotion will naturally feel more ownership of the show if they are involved in activities attracting attendees in the months leading up to your event.
THE UNFORGETTABLE EN INDYS
Everyone who attended the EN Indy Awards last week would agree that it was brilliantly organised by Exhibition News, and we were honoured to support them.
Our CEO, Kate Disley, enjoyed delivering two of the marketing conference sessions: Breaking into new markets joined by Jen Thoroughgood - Collingwood Advisory Ltd, Alex Johnson - GFC Media Group presents Bonds & Loans and Nicole Walker - Touchpoint Live Media and My Geo-Adaption Story - the do's and don’ts of cloning your shows abroad together with Muhammed Kazi - dmg events, Mike Seaman - Raccoon Media Group and Matthias Tesi Baur - MBB-Consulting Group.
TEMBOalso had a stand at the Mini-Expo, and our team caught up with a few industry friends, partners and clients throughout the day.
The Indys ended with the Award ceremony, where we were thrilled to see two of our clients, Hydrogen Technology Expo Europe and Clean & Tidy Home Show, win awards. The National Running Show (Raccoon Media Group) won the Best Visitor Engagement category, which we were proud to sponsor.
EVENT MARKETING ARTICLES
HIRING A TEMP HEAD OF MARKETING
Have you ever found yourself with a leader who’s left your company unexpectedly, or you’ve simply been struggling with finding a new Head of Marketing who is the right fit?
Making a rushed decision when employing someone can cost you a lot when they don’t meet all your requirements.
Here are several benefits of hiring a temp HoM:
1. Quick access to expertise
2. Cost-effective solution
3. Fresh perspectives and new ideas
4. Focused attention on specific goals
5. Smooth transitions and reduced risk
领英推荐
HOW TO DELIVER THE SPEAKERS THE AUDIENCE WANTS TO HEAR FROM
?One of the biggest pulls for your delegates is having certain individuals or companies speak at your conference.
These are our top tips for attracting the speakers your visitors want to hear from:
1. Know which speakers the audience wants to see
2. Refine your event’s value proposition
3. Convince the speakers to join
4. Prioritise diversity
5. Include case studies
6. Be mindful that people are more selective
5 SIGNS THERE ARE KNOWLEDGE GAPS IN YOUR TEAM
When there are gaps in the skillset and expertise, this is likely to lead to missed opportunities, outdated strategies, and potential disconnect from your community.
Here are five indicators that your team is facing gaps in knowledge:
1. Ineffective campaigns
2. Inconsistent messaging
3. Lack of strategy
4. Data analytics challenges
5. Not keeping up with the trends
INDUSTRY NEWS
Enjoy the beginning of the autumn!
P.S. Have you identified knowledge gaps? Your team might benefit from working with our in-house specialist event marketing agency IMPACT which can support you on a project basis.