Need Growth Marketing approaches for SEO

There are two approaches to do search engine optimization(SEO).?

The first approach is ranking in the top?position of the search engine, which is the final objective. Nothing more to do, any SEO professional considers to do.?

The second approach considers growth marketing, you can say, it has?a comprehensive focus on getting top ranking and maximum return of investment.

The second approach needs quite a different mindset. It is a growth mindset that accepts new challenges according to the time being.

Follow the latest technology and SEO updates, outlook the new opportunity, understand Search engine, User persona & Website useability and experience.

I think every SEO must read a favorite book Mindset: The New Psychology of Success which is written by Carol S. Dweck

In Old days, when most users accessed the internet through desktop,?search engine ranking was enough for business organizations.?But with the rapid change with technology and user behavior, there is tremendously change in digital marketing approach.?

First approach?or mindset of SEO is no longer working anymore. Need to adopt a second approach?or growth mindset to pace with the rapidly changing technological ecosystem.?