Need Fresh Ideas? Turn to Social Trends.

Tired of creating the same old healthcare content that gets lost in the digital sea? It's time to step up your game and ride the wave of social media trends.

Don't worry, I’m not talking about jumping on the latest dance craze. I’m talking about leveraging the latest trends on Pinterest, the visual discovery engine that may seem dated but is still very much with it.

With over 400 million users per month, Pinterest has a finger on the pulse of what’s next. Their annual Pinterest Predicts report has an 80% accuracy rate – 8 out of 10 trend predictions they make come true. The report is like free market research.

And the best part? This platform isn't just for foodies and fashionistas anymore. From the 4th trimester to mental health awareness, there are plenty of healthcare topics that are taking off on Pinterest.

So why not use these trends to your advantage? By incorporating them into your marketing strategy, you can create content that's not only relevant but also resonates with your audience. Here are some of the 2023 predictions that lend themselves to healthcare content.

The YOLO Years

Searches for 100th birthday parties were up 50% last year. Golden anniversaries were up 370%. Boomers and Gen X are using Pinterest to plan epic bashes for major milestones. Jump on this trend by writing about healthy celebrations and tips for happiness in the golden years.

The 4th Trimester

Pinterest users are seeking resources for the postpartum stage. Searches for postpartum meals and essentials were up 70% and 85% in 2022. Help parents find postpartum resources by talking about the 4th trimester and offering up resources.

Free Spirits

Beverage baddies are the new foodies. Drinks – with and without alcohol – have become a hot topic. More people are exploring healthier drinking behaviors like low ABV options and non-alcoholic cocktails (+220% in search). Jump on this trend by talking about the health benefits of cutting back while offering creative mocktail recipes.

Check out the full report to see what else is trending.

And visit our blog for more social trend data to watch.