The Need for Constant Content

Business Owner Challenges

I wasn’t always interested in social media. For many years I was interested in social marketing, in fact, I got a certification in the topic. This was the mid-90s and social media was in its infancy. We went on the run a successful statewide social marketing campaign to reduce breast cancer in Tennessee and then a national Medicare disparities program that wanted to increase mammography use. We used social marketing strategies and applied them to brochures, radio, and video ads.

Now it is 2022 and I am a business owner and as such a content writer. If you are in business, you are a content writer or you are hiring someone to do it for you. I have found that there is an increasing demand for content, eBooks, self-help brochures, briefs, courses, and website text. The list goes on. You name it they all involve content development.

During that time I learned about something called diffusion of innovation, sharing information, and spreading the word. Needless to say, I have applied these same theories today. Now I find to generate enough content we need extra tools.?I also find the need to apply some important marketing strategies for quality content development.

I had been looking for a tool to help me write, give me ideas, find new information and help me formulate my thoughts. This means an intuitive AI that could sort of read my thoughts. I could write half a sentence and the tool finishes the thought.

Quality Content Development

I have several colleagues who speak English as a second language and they had struggled with writing papers and articles.? Read the entire article