Neat Beverages is here!

A couple of months ago with my best friend Michael Gu , we launched Neat Beverages - an all natural, low-ABV spirit brand inspired by flavored Korean soju! The brand reflects Michael and I’s Asian American heritage as we try to bridge familiar Asian cultural values with American drinking practices.

We ship a variety pack of three delicious flavors as our twist on flavored soju. Neat aims to preserve that same smoothness and drinkability of soju, but is made with real ingredients and way less sugar. Like Korean soju, we recommend drinking it chilled and as a shot when you’re sharing with friends, enjoying a good meal, or for any occasion.

You can find Neat delivered to nearly 40 states in the US at www.drinkneat.co. If you feel this could be a refreshing alternative to the traditional alcohol brands in the US, we’d love for you to give us a try! We want to hear your thoughts if you do. We would also love to connect if you’re a brand in the alcohol space or just building something in CPG at a similar point in your journey. I’m more than happy to share notes or any aspects of building our brand with anyone who might find it helpful.

Check us out at @drinkneat on Instagram or @drink.neat on TikTok to see what we’re up to. Excited to share, learn, and connect with you all!