Nearly 57 % of prospects and customers don't feel their B2B sales teams are prepared for the initial meeting.

That's a pretty significant insight! It suggests that many B2B sales teams might not be meeting the expectations of their prospects and customers right from the start. This could be due to a variety of factors, such as lack of preparation, inadequate understanding of the customer's needs, or insufficient product knowledge.

Improving this can have a huge impact on the success of sales engagements. B2B sales teams could benefit from:

1. Thoroughly researching potential clients and understanding their pain points and needs.
2. Customizing their pitch to show how their product or service can solve the client's specific problems.
3. Enhancing their knowledge of the products or services they are selling.
4. Practicing and refining their communication and presentation skills.

Do you think there might be other areas that B2B sales teams should focus on to improve their initial meetings?