NBT’s 10th Year: Celebrating a Decade of Evolution Across 4 Eras with One Core Mantra—#itsallaboutGROWTH ??

We proudly mark our 10th anniversary this year, a decade dedicated to growth. From startups and scaleups to corporates, our journey has been about helping businesses achieve their "next big thing."

Over these ten years, we’ve continuously evolved. Starting as a growth marketing agency, we’ve expanded into an ecosystem: a full-stack growth accelerator.

As the world around us changes, so do we. Stepping into a new chapter, our commitment to creating value and driving growth remains stronger than ever. Every era has been about adapting to the ecosystem’s needs, and NBT 4.0 is no exception.

NBT 1.0: The Foundation as a Growth Agency

A decade ago, we started NBT as a one-stop, full-funnel growth marketing agency. Guided by our mantra #itsallaboutGROWTH??, we helped brands of all sizes optimise their growth funnels and venture beyond borders. Growth marketing became the cornerstone of everything we’ve built since.

• For Enterprises: We complemented in-house teams with strategic insights and hands-on execution, accelerating funnel optimisation and results.
• For Scaleups: We managed entire growth funnels to drive global expansion and revenue growth.
• For Startups: We supported journeys toward product-market fit, with a focus on testing, learning, and rapid iteration.

In our first decade, we managed 200+ growth projects across 60+ countries and implemented 50K+ growth tactics, spanning every stage of the funnel (TOFU, MOFU, BOFU).

NBT 2.0: Becoming a Growth Studio

As we grew, we recognized that growth isn’t just about execution. It is about empowering others to learn and build. This understanding led us to expand into a Growth Studio by adding two key pillars alongside our Growth Agency.

• Growth Academy: We shared our growth frameworks and digital marketing expertise with brands and individuals through training and workshops. Over the past decade, our academy reached 5K+ growth enthusiasts, accelerating their careers and capabilities.
• Ventures: We applied our growth marketing DNA to incubate our own projects, gaining firsthand insights into launching and scaling ventures internally. Over the past decade, our venture studio has incubated 10 projects, with 5 successfully achieving their objectives - either through exits or by becoming EBITDA-positive operations.

NBT 3.0: Evolving into a Growth Ecosystem

With agency, academy, and venture pillars in place, we built a thriving ecosystem connecting founders, startups, mentors, accelerators, investors, universities, and solution partners. We launched accelerator programs addressing diverse goals: global growth, market discovery, market entry, and investment readiness. We’ve expanded our presence across multiple geographies.

Our expertise also grew, extending beyond marketing into four fundamental areas: Growth Strategy, Marketing, Sales/Business Development, and Investment Readiness. Through cohort-based, always-on, and hybrid programs, we enabled thousands of ventures to enter new markets, secure funding, and refine their strategies.

Today, our ecosystem has grown into a Growth Community of 10K+ members, including entrepreneurs, mentors, investors, solution partners, and growth navigators.

NBT 4.0: A Full-Stack Growth Accelerator

Now, as we enter our second decade, we unveil NBT 4.0 - the culmination of our learnings, relationships, and experiences. This new chapter transforms us into a full-stack growth accelerator with three sub-brands serving the entire ecosystem:

1. NBT Compass: A one-stop, full-stack growth navigation platform for startups & scaleups. Offering tailored growth packages, bespoke services, accelerator programs, venture studio opportunities, and ecosystem access, Compass provides ventures with the resources and support they need to scale efficiently and effectively.
2. NBT Nova: A corporate innovation and growth catalyst, empowering established companies, accelerators, and VCs to adopt a growth mindset, fast-track innovation agendas, and engage with the startup ecosystem. Nova delivers innovation services and growth solutions to help corporations stay ahead of the curve.
3. NBT Atlas: An ecosystem enablement platform connecting startups, mentors, corporates, accelerators, investors, and service providers. Atlas streamlines the creation, curation, and matching of growth opportunities, ensuring every stakeholder can discover, collaborate, and grow together.

Looking Forward to the Next Decade

We are grateful to everyone who has been part of NBT’s story -? our clients, partners, growth navigators, academy and accelerator alumni, and countless innovators who trusted us with their growth journeys.?

As we step into the next decade, our mission remains the same: to nurture an environment where the next big things can emerge, evolve, and scale.

Together, we will continue to seek and co-create growth opportunities that push the boundaries and redefine what’s possible.?

As we always say: if we grow together, we grow better.

- The NBT (Next Big Thing) Team