NBCU May Have Revealed Their Real FAST Plan
1. Peacock Drops FAST
In a move that pretty much no one saw coming, NBCU’s Peacock announced that it would be dropping its free tier for new subscribers.
I will admit to being quite surprised as well, given that Peacock in general seemed to be on the upswing, but the more I thought about it, the more it actually made sense.
Hear me out.
To begin with, Peacock was never supposed to be NBCU’s FAST play. That was Xumo’s gig.?
And Xumo, which, as we shall examine shortly, had been in purgatory for a while, was recently reborn as the foundation of a combined Comcast/Charter smart TV and connected device play.
So it seems that NBCU and Comcast are planning to double down on Xumo.
[LIGHTBULB ON]...??[READ MORE]
2. WBD Gives FAST Channels To Roku And Tubi
Warner Brothers Discovery has been talking about launching its own FAST service for a while now, but in a move that also surprised many people, WBD struck a deal to send a number of linear channels along with 225 titles on on demand content to both The Roku Channel and Tubi, potentially rival FAST services.
From where I sit though, it was a win for all three.…?[READ MORE]
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?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
2 年No, David Satin at The Streamable did not "break" the story. A Peacock user on Reddit first spotted the free plan was gone; The Streamable, as usual, simply picked up on the tip from social media and wrote their own store, and, as usual, didn't pass along credit.