NBA and Foot Locker expand and extend deal to include Paris Games Two regular-season Paris NBA games between the Indiana Pacers and San Antonio Spurs
Marco De Lorenzo
"Senior Sport Sponsorship Executive @Infront: Sports Sponsorships Italy | Negotiating & Managing Partnerships
An Evolving Long-standing Partnership
The collaboration between NBA and Foot Locker reaches new heights with a significant expansion including the NBA Paris Games 2025. This partnership, spanning over 15 years, demonstrates the success of a lasting and evolving commercial relationship.
Key Elements of the New Partnership
Territorial Expansion
Strategic Initiatives
Leadership Statements
Dina Ahmad, Vice President of Global Partnerships NBA Europe and Middle East: "We look forward to various fan activations in conjunction with the two games in Paris between Spurs and Pacers, which will be a weeklong celebration of basketball and the NBA for fans from across the region."
Kim Waldmann, Chief Commercial Officer at Foot Locker: "Expanding our marketing partnership with the NBA in Europe solidifies Foot Locker's leadership in basketball culture globally."
Impact and Future Prospects
This expansion represents a strategic milestone in sports partnerships, demonstrating how traditional sponsorships can evolve into comprehensive global marketing platforms.
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