Navigating the World of Endless Artwork Revisions & Embracing Automation

Ever wonder why the journey of packaging artwork often feels like a never-ending cycle of tweaks and updates? Let's spill the tea on why our artworks are always getting a makeover and how we can switch from manual to magical with a little help from automation. Ready? Let's dive in!

?The Forces Behind Frequent Artwork Revisions:

?1. Competitive Edge and Brand Relevance:

Consider Cadbury's strategic nostalgia in reintroducing classic packaging for Dairy Milk bars in collaboration with Alzheimer's Research UK. Celebrating their 200th anniversary, this initiative not only honours Cadbury’s storied past but also fortifies its connection with consumers by supporting a cause close to many hearts. It exemplifies how brands can use packaging as a powerful tool to stay relevant, engage consumers on a deeper level, and stand out in a crowded marketplace.

?2. Sustainability and Consumer Demand:

Britvic made a decisive move towards environmental responsibility by incorporating the rPET symbol across its product range, signalling a transition to 100% recycled plastic by the end of 2022. This initiative reflects Britvic's dedication to a more sustainable planet, resonating with the growing consumer preference for brands that demonstrate real action towards environmental stewardship. It showcases the imperative for packaging to evolve in line with eco-conscious trends and consumer expectations.

?3. Regulatory Compliance and Consumer Safety:

Sabra Dipping Company, in response to the FDA's classification of sesame as an allergen, promptly updated its packaging to include sesame in its allergen statements. This proactive approach not only aligns with regulatory requirements but also underscores Sabra's commitment to consumer safety and transparency. It highlights the ongoing need for packaging to adapt swiftly to regulatory changes, ensuring brands remain compliant and maintain consumer trust.

?4. Global Expansion and Market Accessibility:

Nestlé's introduction of plant-based fish alternatives under the ‘Garden Gourmet’ and ‘Harvest Gourmet’ brands in Europe and Asia, demonstrates the importance of multilingual packaging in global market expansion. This strategy ensures that product information is accessible and understandable to a diverse global audience, facilitating entry into new markets and enhancing brand reach.

?5. Product Innovation and Market Trends:

The rejuvenation of Karft Heinz’s Crystal Light brand, with its updated logo and packaging along with the introduction of new product lines like Mixology, Immunity, and Energy, mirrors consumer interest in functional beverages. This significant brand refresh, aimed at diversifying consumer engagement, underscores the necessity for packaging to evolve in tandem with product innovation and changing consumer preferences, ensuring the brand remains competitive and visible.

Navigating the Complexity of Bulk Artwork Changes: The Traditional Method vs. Kallik's Automated Solution

Managing bulk artwork revisions traditionally involves a multi-step process that is both time-consuming and prone to errors. Initially, the task starts with collating new text, images, or symbols, requiring careful attention to detail. Following this, identifying all the artworks that need updates is necessary, which can be a challenging and meticulous task.The process continues as the pack copy for each affected artwork is updated, necessitating approval from the relevant stakeholders. After gaining approval, this information is relayed to the design house. Here, designers use tools such as Adobe Illustrator and InDesign to manually apply the changes to each artwork.

This, however, is not the final step. Each updated artwork must undergo a thorough review process, again requiring stakeholder approval to ensure that each change meets the necessary standards of perfection. For an example scenario where 100 artworks need updating, this manual process can extend over a period of two weeks, with the added risk of human error at every stage.

Enter the transformative approach of Kallik's Veraciti. With this automated solution, manual intervention is tremendously reduced by the Automated Artwork Generation (AAG) tool capable of updating artworks automatically without the need of any design tool. This reduces what was once a potentially two-week task to just a matter of minutes, significantly minimising the risk of manual errors. This streamlined approach not only enhances efficiency but also ensures consistency and compliance across all artwork revisions, marking a significant advancement in the management of bulk artwork changes.

?Embrace the Future with Kallik:

Discover how Kallik’s Veraciti can elevate your packaging artwork process, making revisions smoother, faster, and more efficient. Join us in embracing the future of artwork management, where automation enhances creativity and strategic branding. Reach out to explore Kallik’s innovative solutions and see how we can support your brand's journey towards streamlined efficiency and creative excellence.

#PackagingDesign #ArtworkManagement #BrandInnovation #SustainabilityInPackaging #RegulatoryCompliance #AutomationTechnology #Kallik

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